Crisis Blogging to Defeat a Meme

Here's a scenario:

  • Your company and / or client is getting flamed by bloggers - or, say, social media - for doing something stupid
  • You need to stem the damage, do some old school version of crisis control - something you seem to do often in the past - like taking a week to respond to another flog crisis

  • So, you create a Maileresque statement that such and such is dead (think, oh, the press release is dead or maybe social media is dead).

  • Avoid the real issue, don't address it

  • Ta-dah! No more controversy, because you went all 1984 on it

Once again, those that yell the loudest tend to say the least. Sad that some want the mantle of leader, but are only able to put out fluff that says nothing.

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7 comments

  1. I don't understand, are you rooting Microsoft citing they've done nothing wrong, or are you railing on them for trying to get the word out about their product?

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  2. I'm guessing you meant to comment on the other post: I am saying that while the program itself is not a bad idea, execution has a lot of issues.

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  3. How does one go about contacting the blogger relations group?

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  4. Great post. Too bad it got ripped off for this splog:
    http://thinkcow.wordpress.com/2006/12/30/crisis-blogging-to-defeat-a-meme/

    Reported to Wordpress, should be gone soon, btw.

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  5. I want to address the important issue of ... Look! A clown riding a unicycle while juggling chainsaws!!

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  6. Eric: It's a good thing the blogosphere doesn't go for that, "hey, look over there!" tactic anymore...

    Jeremy: They should have stuck by their original position. IMHO, President Bush isn't exactly the world's greatest leader, but he sure knows PR. You always look like you know what you're doing if you stick by your original position when attacked.

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  7. "Great post. Too bad it got ripped off for this splog:
    http://thinkcow.wordpress.com/2006/12/30/crisis-blogging-to-defeat-a-meme/

    Reported to Wordpress, should be gone soon, btw."

    Actually, it's still there. But -- and don't know if it did before -- it does give JPepper credit.

    Besides, what's that saying, imitation is the sincerest form of flattery?

    ReplyDelete