What happens when a social media influencer licenses his name and the product is then less than stellar? We get lawsuits! It'll be interesting to see how this plays out in the media and online -- I give the edge to Mr. Beast with his audience but the response is pretty good. Personally, I think ghost kitchens are a circle of hell of bad food (even with established brands) but this is also a lesson in licensing and keeping control. https://buff.ly/43SDb5a

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