Announcing an acquisition seems like it'd be an easy thing to do, but if you're a founder that's put in the years, the sweat, blood and tears, it's a little different. I've only tangentially seen it handling one acquisition (so a bit of blood and sweat, and then tears). This was really well done by the founder of Frame_io and that he kept a video diary just lends to the honesty and excitement of it all. https://buff.ly/3pVXtwO