CommCore Consulting is working with PR News to find a PR spokesperson of the year.
When I interviewed Andy Gilman, the founder of CommCore, we had discussed the role of the PR spokesperson, and what it takes to be a good one. It ties into CommCore's core specialty, media training, and really is an area that seems to get little attention in PR: the spokesperson.
But, if you think about it, the spokesperson is a key part of PR, the public face for a corporation that sometimes has to fall on the sword for the good of the company. If your spokesman can't perform on message - or just mispeaks - all the PR work goes down the drain in one quick soundbite.
For more details, and how to nominate someone, check here.
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