Golden Palace gets publicity ... but does it translate into membership?

According to today's Mediapost's Out to Launch, the publicity hounds/eBay fanatics at Golden Palace Casino just leased the cleavage of Shaune Bagwell - a model that looks like she's trying to keep the buzz going.

This isn't the first online auction that Golden Palace has won - they also get a ton of press for the other things they have bought, such as the McDonald's Lincoln Fry for $75K and the Mother Mary Grilled Cheese. There's a ton of press about what they have bought, and it has brought name recognition in a competitive field.

According to the "if-they-spell-your-name-correctly-it's-good-publicity approach," this is a good strategy. People know about Golden Palace. Do people know it as an online casino? Or, is it known more as that online casino that buys the funky stuff on eBay and travels around the country with them? Or, do they know them as an adware company?

My thoughts are that while it's great to get name recognition, is this translating into increased membership?

I IM'ed Ben Silverman of PR Fuel and (very funny blog by Ben on his life) because I knew he would be good for a soundbite. Plus, he always brings a good perspective as a former NY Post journalist, the original DotComScoop and someone that is on the PR side while still writing.

They're not going to stir up positive press because they're an online casino, basically a rogue operation... they're involved in gambling, a vice, which isn't on the top of most people's list when it comes to positive story subjects.
Silverman has a very, very valid point. What touchy-feely stories can you write about an online casino? The investigations by the US government on the legality? That person X lost a ton of cash, and now can't pay his mortgage? That it's becoming like porn, where people are claiming their credit cards were stolen?

So, Golden Palace gets name recognition in a way that works for them - the any press is good press strategy. This is a great strategy for a casino, however, this strategy doesn't work for everyone, and shouldn't be the first part of a PR strategy.

If you think back to the dotcom days, a lot of PR firms were just media machines, throwing up as much crap as possible at the wall - sorry, pitching to everyone under the sun - and hoping for the best with as much press as possible. I call it the quantity, yardstick approach.

That isn't a strategic campaign, and usually does not help a company. Strategically, you want to target the right press with the right messaging. I call that the quality, on message approach. Have a few message points you want the targeted media to pick up, to reach the right, optimal audience.



  1. I hope it doesn't translate into anything but lost revenue for them. Don't get me started. :) But, they will probably draw in the people that like 'the strange' and 'quirky' ... not to mention the gambling addicts. But, that's another post ... isn't it.

  2. This C*nt of a casino ripped me off. They sent me an offer via email offering a 300% bonus. I deposited $100 and got $300 bonus. I cashed out $700 but they took back their bonus of $300 which is fair enough. Even though I'd been a customer for some time and had previously sent my ID to them as requested they re-requested my ID. I sent it. Then to my disgust they returned my $100 deposit and kept my winnings with no explanation and locked my account. I played by their rules. I met the wagering requirements. As you have stated they are criminal and need to be stopped. If I had lost they would have kept my deposit! DON'T PLAY HERE!!!!