Ketchum's a girl

Well, maybe to compete with FH Out There and niche markets, Ketchum has decided to launch Women 25to54.

I guess the mere fact that public relations is likely split 60/40 (with 60 being women, and this is a generous estimate for men), wouldn't it make more sense for Ketchum to launch "Men 25to54"?

Although that seems just as goofy.

Once again, it goes back to my last post - Fleishman Comes Out - that whatever happened to PR being all inclusive, instead of having to break down every ethnicity and group to generate more billings.

Oh, wait, maybe that's what this is about ... another way to squeeze more cash out of the clients.