From PaidContent today comes news of Scoop.
News clipping has to be one of the more time intensive aspects of public relations, but since my intern days, it has become a lot easier.
There are already a ton of great services out there - for the free services, I use Google News, MSN's Newsbot, and Topix, and then I use Factiva for the deeper searches that I know I won't find on the Web searches. And, yes, there's eWatch and Newsprompt from PR Newswire and Lexis-Nexis out there as well, as well as other services that I haven't come across yet (feel free to add such services to the comments).
So, to me, another new News aggregator that is specifically designed for sales, marketing, and communications is a great addition to go along with the other services POP! PR uses in an every day clippings.
One big problem that I have with Scoop, though, was the credit card requirement for a guest pass. It's not much of a guest pass if you have to hand over credit card information, which is automatically billed after the trial period - what, is Scoop a dating site?
Now, I was going to try out the system for POP! Public Relations and some of its clients, but now I will stick with my old fallbacks.
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