More Fun with Brand Extensions!!

In what is going to become an ongoing series of interesting, fun or cool brand extensions, Hooters hotel coming to Las Vegas!!

So many thoughts, but my first was that this is a brilliant idea for Hooters and that the casino/hotel will become a defacto choice for bachelor parties with a Vegas destination. The only problem that I foresee is that the San Remo is off the strip.

My second thought ... how would you like to be that executive that puts down "Hooters Hotel" for his expense report for the next trade show?

Kudos to Hooters. Good idea, although I admit that the one time I was in a Hooters restaurant, I felt dirty and embarassed.