Express Yourself, just be smart about it...

When does off-the-record ever work in an email? Um, hello?!? It's an email, which already means its in written form and easily disbursed.

So, the Kerry campaign got burnt by the New York Times, with a "background" email.

Come on people, it's PR 101. If you have a juicy piece for an OTR (not that anything is ever off the record), call up the reporter. Or, IM the reporter and have them call you.

Sending a background e-mail without getting agreement from reporters first is just bush-league. No pun intended.

And, gotta love Dre and Ice Cube to talk about Expressing Yourself in a smart way ... .