Return of the Phone! (Homage to the Mack)

From O'Dwyer's Web site, but since I can't link if you don't have a subscription, here's the whole article ... .

Phone-based pitching is making a comeback, according to a poll conducted by the League of American Communications Professionals.

LACP's poll results show e-mail pitching remains as the preferred pitch conduit for PR pros, with more than 2-in-5 (41%) of all respondents choosing this format as their top choice.

Phone-based pitching ran a close second by pulling in 36% of the votes, according to LACP, which revealed the findings of its "September Quickpoll" in its October membership newsletter.

This is a "trend worthy of noting," said LACP in pointing out e-mail pitching had dropped five percentage points from 2002, while pitching via telephone increased by 10 percent during the same period.

Coming in third in the poll was face-to-face pitching, gaining 25% of the total vote, down three percent from the year prior.

"Forty years ago, it was not uncommon for a communications professional to head down to the office of the local newspapers to pitch a story," said LACP.

"Most surprisingly, fax-based pitching virtually disappeared in 2003, down from 2% last year," said LACP, which noted 20 years ago fax machines began to emerge as a communication medium between pitchman and reporter.

"One medium continued to get no votes whatsoever for two straight years: the mail," the LACP said.

The funny thing about this, is that public relations is ALWAYS about the phone pitch. I loved when we would hire people at the agency that had phone phobias.

Unless you're a chicken shit, then you may as well be someone's bitch. Oh, and the homage to the Mack is a reference to the Mark Morrison song "Return of the Mack" released in the mid-1990's. Good song.