Annenberg's Take on the Flack/Hack Dance

From I Want Media's email newsletter (a great compendium of news stories on the media) is a link to USC Annenberg's Online Journalism Review on how the Internet and online resources have changed the relationships between hacks and flacks.

The article is mostly a rehash of what has been discussed on the PR Blogs - good and bad press rooms, using email efficiently - but it is interesting since the reporter does point out that these tools can be boons for the reporters as well, and not just what PR people can use to get more press.

Just think it is interesting that Annenberg is writing about online tools for PR, and noting that press rooms are important for both reporters and PR people.

The full article is here for your further edification or debate ...