Monday, September 19, 2005

Glamming Bloggers

On Friday, C/Net had a story on Glam, a new fashion Website that is launching at DEMO.

Now, DEMO is a great place to launch, but I just say that because I respect and like Chris Shipley ;) - read my interview with her here.

What caught my eye was that from the Website, in the About Section.
EXECUTIVE WEB 2.0, COMMUNITY, AND BLOGS EXECUTIVES

Catherine Levene: Formerly VP, Product, Business Development, and Strategy, at New York Times Digital, Showtime Networks, and Firefly.

Peter Hirshberg: Serves on the board of directors of Technorati.com, former CEO of Gloss.com and Elemental, and an Executive at Apple Computer.
If memory serves, this is the first of the new dot-com's to have a division with Web 2.0 / blog executives.

This, in itself, is interesting. Here's a company that is not only going to be embracing blogs and the Web 2.0, but has actually assigned executives to it, and is promoting (well, sorta promoting) that fact.

What I am interested in is:
  • What are the plans for the blog executives? Are there going to be podcasts and vlogs?
  • Where is this going?
  • What are the implications for PR and Glam?
  • And, whose decision was this, and how much are blogs going to be integrated?
    • Can we expect to see member blogs?
I hope to get someone from Glam over the phone, or over email, to answer these and dig a little deeper. Right now, though, this is a fun time to see companies launch like this.

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