Tuesday, February 08, 2005

Snippet - Marketing firm looks for blog writers on CL

Well, it looks like another marketing firm is getting into the blogging business.

Electric Artists has posted an ad on Craigslist looking for Pop Culture, Artists and Entertainment Weblog Writer.

I hope this does not devolve into an episode of Bullshit Marketing, as noted on the Site-9 blog for O&M's blogging outreach for AmEx's Blue.

They should have attended the NewComm Forum to make sure the blogs are done in a transparent way. :)

But, this also brings up another issue - who should be responsible for blogs? Marketing, Advertising or Public Relations? It's the age-old question of control, and since PR is supposed to be the most transparent (and, well, since I am in PR) I hope it would be PR that drives blogging and blog outreach.

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