Well, it looks like another marketing firm is getting into the blogging business.
Electric Artists has posted an ad on Craigslist looking for Pop Culture, Artists and Entertainment Weblog Writer.
I hope this does not devolve into an episode of Bullshit Marketing, as noted on the Site-9 blog for O&M's blogging outreach for AmEx's Blue.
They should have attended the NewComm Forum to make sure the blogs are done in a transparent way. :)
But, this also brings up another issue - who should be responsible for blogs? Marketing, Advertising or Public Relations? It's the age-old question of control, and since PR is supposed to be the most transparent (and, well, since I am in PR) I hope it would be PR that drives blogging and blog outreach.
