Tuesday, November 30, 2004

Corporate Blog, Published by Your PR Firm!

From the good folks that are the NewsMarket comes their first blog: NewsBluntly.

Clever name, and the blog presents itself as the "blunt news about broadcast journalism." Or, at least as blunt as a VNR firm can be.

According to the news release issued by The NewsMarket, though,
NewsBluntly features original content by authoritative media writers that will inform and entertain broadcast-news staffers with succinct, droll riffs on major - and not so major - "inside-the-newsroom" stories.
There are no biographies of these writers, so it's a little hard to figure out who they are. However, if you scroll down to the bottom of the NewsBluntly blog, you'll find that ... it's published by Plesser Associates.

Now, according to my favorite Website, Dictionary.com, one of the definitions of published is: To be the writer or author of published works or a work.

In this case, is that who the writers and authors of NewsBluntly are? Is it Plesser? Who - if not PR people - are better authorities on media? Our job is to interact with the media, so we should have some insight into the industy.

If it is Plesser, this opens up a whole new area of business for PR firms, and might be what the W2 Group and other firms are setting themselves up as. The PR firm of the future is not just about public relations, media relations and analyst relations, but about online blogging relations to the point that we're not just monitoring and counseling a client on a corporate blog, but "publishing" the blogs for our clients.

Oh what a tangled Web we weave ...

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