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Twitter idiocy. Or Twitteriocy (I'm coining a term- run with it). It's what we are beginning to see on Twitter …

Okay, not necessarily sex - but advertising does know how to make mundane things sexy. And, at times, social media can …

How many times can you beat a dead horse? Apparently, every quarter if that horse is the PR is dead meme. Well, this …
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Our job as public relations professionals is to be both the Heismann player and the bridge builder; we are supposed to …
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If you read my blog, you notice a trend: I often talk about what public relations needs to do, and how it needs to chan…