Monday, September 06, 2010

Lessons for Social Media (And Junior Staffers) from Mad Men

From last night's Mad Men was a quick exchange (well, soliloquy) from Don Draper to Peggy Olson. Quick recap: Peggy was upset she didn't get credit for an idea that lead to this:
It's your job - I give you money, you give me ideas.

But you never say thank you.

That's what the money is for. You are young, you will get your recognition.

And honestly, it is absolutely ridiculous to be two years into your career and counting your ideas.

Everything to you is an opportunity. And you should be thanking me every morning when you wake up, along with Jesus, for giving you another day.
Re-read it. Every day that you have the opportunity to present ideas - be it in public relations or social media - is a day you should be thankful that you have a job, and that you get to present your ideas and be part of a team.

Re-read it. If you're a junior staffer, every day you have the opportunity to work with senior staff and be mentored by them to help your career grow.

Re-read it. Just because you are using social media tools and technology since birth does not mean you "get it" better than senior staffers. In fact, what it likely means is you get it less because you have no real idea or understanding to strategy, tactics and overall objectives and how to integrate social media into an overall public relations or marketing plan.

Re-read it. Yes, PR is a hard industry. Years ago, I read an article that it is one of the most stressful professions out there. But, if it's what you want to do, take your lumps, learn and be happy. Yes, Don should have shared the glory and praised down - but that rarely happens. But he's also someone that has given Peggy huge opportunities, and she's part of a team that is doing her job to make Don and the client look good.

Re-read it. You don't work for yourself, you work for an agency. Your personal branding doesn't mean shit, but your ideas and work do mean the world. The thank you is the paycheck, not your notoriety in social media.
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