I think I've pitched LifeHacker once in my career - and pretty sure I used the email@example.com email address. Eh, I can't remember, but odds are I did ... because I'm sure that list is still being used, and the old firm isn't on the Wiki.
But, you know, one of the problems with PR is that we rely too much on technology. We are not dialing phones like we used to, so are missing out on the development of real face-to-face conversations and relationships.
So, I'm going old school. I've hired a former FBI agent. He used to be deep undercover in the mafia, and went by Johnny. He's digging up records for me - all legally, of course, with no pre-texting - for cell phone numbers. None of this wimpy work phone crap, though: I'm going hardcore and getting personal mobile phone numbers.
Because, when I call, I want to be able to reach the person immediately. No voicemail (like reporters return calls, snort). Just direct connects.
If this does not work, there is always showing up at the homes. That's the next step - popping over for breakfast or dinner (no pork, please, I'm Jewish). We'll get those meetings, and we'll get that coverage ... because I'm going that extra mile.
That's just how I roll.