Saturday, October 13, 2007

The myopia of the Valley

Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 ... he forgets the audience, those that are going to come to the conference.

Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out (still) what to do in all this new media, including the NewTeeVee world?

The post, in essence, was written for the Valley bloggers and vidcasters, but not the rest of the country. This past week was the Forrest Consumer Forum in Chicago - almost every new media person should have been there (including PR firms and advertising firms) and see what is understood and what is not understood by companies that are trying to get social and new media. If you want a better take, check out the Forrester Blog for the conference, Jeremiah Owyang' blog, what the blogosphere said, or even my posts - it showcases what is and is not clicking out there, and how companies are and are not getting it, but still trying.

We can sometimes forget that when we are in the Valley (or, well, why I am in Chicago right now, and looking beyond the Valley community to others).

For me, the NewTeeVee conference schedule looks great. When I was at a firm, I'd recommend it to clients that are trying to get a handle on what is going on out there, as well as clients that tangentially touch upon online video.

But, before we rush off to commend a company like - a UGC channel that speaks very little to me, as I primarily love my television programming. And, before the Valley goes nuts over that one ... read your own Twitters on Heroes or Battlestar Gallactica or any other hot show right now. We can all pretend to be too cool for old media ... but are still there for certain instances of appointment television.

And, that's what we need to remember in the Bay - those cheesy flyover states have a lot of power and a lot of pull. And, they are the hardcore communities we are trying to reach and get to use our stuff.
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