Sunday, June 04, 2006

Nikolai Volkoff for State Delegate - And Why MSM Matters More

I am a big supporter for maintream media. Yep, I love MSM. It serves a purpose, and stories that appear in local newspapers, on media Websites, on local TV news ... are not going to be out there on blogs, because bloggers do not necessarily care about certain issues.

One example I can think of is the recent rate hikes by PG&E. I read the SF Examiner, SF Chronicle, and SJ Mercury News every day ... because I am in PR and I work in the Valley. It only makes sense if you are in media to actually read media. They all had stories about the rate hikes - actually, each had more than just one story on the subject - so it should have been no surprise to anyone that lives in the City that the new bills were going to be a little bit of a shock. It's reasons like this that while the mainstream media is going to be hurt, nothing can take away from the act of turning those pages, and seeing those stories that you might not catch online - and definitely not on a blog - and might miss important news.

Well, so I caught another piece of fun news - the launch of Nikolai Volkoff into politics. Now, if you do not know who Volkoff is, think WWE wrestling and 1980's villain.

So, he has launched his career, and if I had not caught the story on Fox News, I would not likely have heard about it.

And the interesting part?

He said he will campaign "mostly" on the Internet, but left open the possibility of wrestling at campaign events. Such a tactic was not met with enthusiasm from his opponents.

Now, that's just fun and he already has a MySpace page set-up for his campaign. Is he qualified for office? I do not know, but at least he has been working for the city of Balitmore as a code enforcer, so is familiar with some of the rules and laws of the city. And, is not running for office and helping make the USA a better place the dream of every immigrant? (Well, that's how it was always spun to us as kids).

But, the point is that Volkoff would not be getting as much recognition if it were not for mainstream news. The MSM has a valid part to play in our world, and the PR people, PR bloggers, Web 2.0 executives and bloggers who try to discount the MSM as unneeded are under the impression of what I like to call "Bay Area blinders" - they have bought the myth that only blogs matter, and that they can ignore mainstream media.

They can - but only to their own peril.
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