Thursday, April 27, 2006

The Voice of College Football Retires

If you ever watched Big 10 or Pac 10 football on ABC, then you know Keith Jackson. The voice of college football has been on the job forever, and was a part of my Saturday morning routine. First, Froot Loops or Cap'n Crunch, then cartoons, and then Jackson and Michigan football.

Well, he announced today that he is retiring.

What's this mean for ABC? Likely a large branding effort for college football that has been deeply tied to Jackson. What's this say about televised sports - that if you have a personality, you can build an audience and a loyal audience at that.

While we are moving in the whole era of consumer generated media, YouTube rocks, blah blah blah ... it is still the televised sports arena that builds celebrity and experts that has yet to be replicated online.
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