Monday, April 24, 2006

"Sometimes vulgarity is not just acceptable but necessary"

A little bit ago, "Friends" was in the center of a sexual harassment lawsuit, that centered on the terms and descriptions used during creative brainstorm sessions.

The court ruled that "trash talk was part of the creative process."

All in all, that's an interesting ruling. As the title of the post here says - and from the article - sometimes vulgarity is necessary in the job.

Now, let's think about public relations.

PR is stressful. It's supposedly a top-ten stress profession (an old WSJ story). It's always been a stressful profession, where the stress comes from three places at once: media, client and agency. Or, if you are in-house, it comes from the media, the internal people and the agency (the stress comes from running the agency).

So, what's a great way to relieve stress - yelling and swearing. Not at people, but behind closed doors, or when you hang up the phone.

Try it. If you have an office, next time you have a bad media experience, hang up the phone and say "go fuck yourself" - you will feel better. It's a little bit of stress relief.

Seriously, so does PR also fall under that "sometimes vulgarity is not just acceptable but necessary" - is it necessary for stress relief?

I know that the good swear sometimes relieves my stress. Yes, there are other ways to relieve stress (sex), but that doesn't work at the office.

And, let's be honest. A good PR person can weave profanity like poetry, where it goes beyond swearing to a new level of language. Because, that's our job: to weave language and tell a story. Sometimes, in profanity.
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