Sunday, March 05, 2006

at&t might not get blogs ...

But, they get what it means to be captains of industry - or, what it means to have a monumental rebirth as a new company. Yep, talking about the announced acquisition of BellSouth by at&t.

Slightly reminiscent of Cronos eating his own children, at&t (really, SBC - which was one of the kids - but let's not sweat the details) is beginning to look like it is going to dominate the pipeline, the telco and be the possible backbone of Internet 2.0 (not to be confused with Web 2.0, but that really, really cool project that will double the speed of the 'Net).

Yes, in some sense that is scary - but the funny thing to me is that it's a big "fuck you" to those bloggers that were all up in arms about the at&t billboards, and the whining that ensued. So what if "blog" or "podcast" do not come up on its Website? Is that really going to end the day, or does the backend technology that enables this stuff just as important as the stuff itself?

At the end of the day, would I rather be a captain of industry or a captain of blogging? Dell Hell turned out to not hurt the bottom line much, did it? The FedEx fiasco turned out not to hurt the bottom line too much either. Blogging does have power - and viral is viral and WOM is important - but let's not put a bigger emphasis on things when at the end of the day the captains of industry still chug along.

So blog does not appear on the at&t Website. They are the pipeline, and they'll be owning more of it if the deal gets regulatory approval. For better or worse, that switch can be flipped when a pesky open source bastard annoys too much.
Post a Comment