It's always great to me one paper will publish a "businesses are adopting blogs" article - this time, WSJ - while another paper has an article a few days earlier pretty much stating the opposite. The Pioneer Press had an article that more or less said that businesses are slow to adopting blogs (requires BugMeNot ) because of the legal implications, and sometimes just not understanding the value of blogs. The truth is somewhere in the middle. In the coming year, it will seem like every company will launch a blog - just like every company launched a Website a few years back - and then half of them will die from non-use. The blog bandwagon is ready to take off, and we will see every company jumping on it. And, yes, I am recommending to a few clients that they do adopt a blogging strategy. But, only as it fits into their overall marketing mix. Not every business needs a blog, because not every business has the time for a blog. These things are very time intensive. Is a b