- Welcome to the conference - Seth Godin unveils Squidoo and discusses building a community and how corporates might want to do less, not try to do more.
- The Power of Communities - and how should/can you work with such online communities and blogs.
- How McDonald's has implemented blogs - one question that I didn't ask and hindsight should have is how is Al Golin or Golin/Harris involved.
- Marketing and Conversations - how marketing departments should be talking with, not talking to, customers.
- CBS and Crisis Communications - how CBS has had to deal with crisis, and they view bloggers.
Not much better, but okay. However, when someone from Porter Novelli asked a question, and introduced herself, Rubel said "oh, a future waitress."
Like I have said before - nice of people to defend the industry. From one supposed future waiter to another one (or likely to a busboy) thanks for the inappropriate snide comment, doyen. Even if it was meant in jest, it was plain rude and insulting to the profession.
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BTW, Blogtronix is webcasting all BlogOn 2005 General Sessions:
ReplyDeletehttp://www.blogonevent.com/blogon2005/community_tools/
You want fries with that?
ReplyDeleteAs someone who spent two summers in college working graveyard shift at Dennys...
ReplyDeleteI resemble that remark!
Actually Jeremy, it might have been more helpful for you to have used my entire quote which began with: "I believe that blogging and the social media have created a change-or-die situation for many marketing people, particularly PR people. Many, such as Steve and a good many others have already changed from gatekeepers to facilitators. But those who continue to use command and control tactics, rather than listen and respond may face a future in the restaurant service industry. I say this without joy, because I was in the business for more than 25 years and am proud of it."
ReplyDeleteThanks Shel for your take on the issue.
ReplyDeleteI had cut and pasted the exact quote from the blog post back in May from the Naked Conversations blog, which I thought covered the comment that Rubel was quoting when he made his comment in "jest".
What's the matter with the restaurant service industry? My father built and operated six independent restaurants which employed hundreds of people, (supporting hundreds more) sent many of his employees to school and became an institution in the communities where his businesses were located.
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