Monday, January 31, 2005

Thanks Bob

I guess Bob Parsons of Go Daddy doesn't read my blog, as I had recently written him an open letter, asking What About Phoenix in reference to his blog post on his Super Bowl ad, and how he did not go with an Arizona agency. Damn you Blogger for not having trackbacks!

Well, reading today's O'Dwyer PR Website, I guess that Arizona PR firms are also beneath Bob. According to the article (sub req),

Go Daddy, the Internet domain registry generating press with its upcoming Super Bowl ad, has hired Ruder Finn as its first agency of record.

Nima Kelly, the Arizona-based company's VP of PR who recently joined from sister company Wild West, told O'Dwyer's GoDaddy considered two or three other firms for the account after a review.

Going to go out on a limb on this one, and guess that none of the three or four firms were Arizona-based.

As for the Super Bowl ad, come on. So, great, now you have two ads, one in the last 2 minutes, but a re-run of the first one. Reading about the ad in the NY Post and the NY Times - and seeing the photo - I am going to make a prediction: Go Daddy's ads will be on the bottom half of USA Today's Super Bowl Ad Meter.

Making fun of last year's wardrobe malfunction? Please, that was an idea everyone had, and should have thrown out. Creativity and a fresh approach are normally what you want from an ad like that. It sounds, to me, like a bunch of other ads that were proposed (and later discarded) for the Super Bowl. The one thing I don't get, though, is what does this have to do with Web hosting and registering? And, having watched the "rejected" ad for the Super Bowl, um, still don't get it.

Go Daddy has been good to the Phoenix area. It has two call centers, and donates a lot of money and time to philanthropic endeavors. But, apparently Arizona PR and advertising are beneath Go Daddy.

It makes me wonder if it's time for me - who registered and hosts through Go Daddy - to look for a new company. I chose them because they are a hometown company, but that doesn't seem to extend to them looking at local firms for marketing, PR and advertising.

Post a Comment