Well, reading today's O'Dwyer PR Website, I guess that Arizona PR firms are also beneath Bob. According to the article (sub req),
Going to go out on a limb on this one, and guess that none of the three or four firms were Arizona-based.Go Daddy, the Internet domain registry generating press with its upcoming Super Bowl ad, has hired Ruder Finn as its first agency of record.
Nima Kelly, the Arizona-based company's VP of PR who recently joined from sister company Wild West, told O'Dwyer's GoDaddy considered two or three other firms for the account after a review.
As for the Super Bowl ad, come on. So, great, now you have two ads, one in the last 2 minutes, but a re-run of the first one. Reading about the ad in the NY Post and the NY Times - and seeing the photo - I am going to make a prediction: Go Daddy's ads will be on the bottom half of USA Today's Super Bowl Ad Meter.
Making fun of last year's wardrobe malfunction? Please, that was an idea everyone had, and should have thrown out. Creativity and a fresh approach are normally what you want from an ad like that. It sounds, to me, like a bunch of other ads that were proposed (and later discarded) for the Super Bowl. The one thing I don't get, though, is what does this have to do with Web hosting and registering? And, having watched the "rejected" ad for the Super Bowl, um, still don't get it.
Go Daddy has been good to the Phoenix area. It has two call centers, and donates a lot of money and time to philanthropic endeavors. But, apparently Arizona PR and advertising are beneath Go Daddy.
It makes me wonder if it's time for me - who registered and hosts through Go Daddy - to look for a new company. I chose them because they are a hometown company, but that doesn't seem to extend to them looking at local firms for marketing, PR and advertising.
Oh, man. That rejected ad was so pitiful. If it was proposed, it was only offered up to be able to publicize the rejection.
ReplyDeleteSuper Bowl spots, to me, are pure vanity for companies. Waste, really. Aside from Apple's 1984 and Budweiser's frogs, the others didn't provide ample ROI.
I saw the O'Dwyer's report. Did they even contact Arizona firms? As for the hosting, hey, you could always find another Arizona provider. :grin:
Remember the good ol’ days of super bowl ads … if not, Forbes.com has a great article on the Bubble Bowl of 2000
ReplyDeletehttp://www.forbes.com/commerce/2005/01/27/cx_de_0127bubblebowl.html
It has clips of ads that ran by companies that sold pet food with a puppet and wedding stuff …. Fun reading. I doubt your local company is going to get anything memorable from the super bowl other than the pre-bowl buzz, that will fad quicker than the Eagles.
While I do not know the Arizona market, and won’t comment on that, here in Miami we have a lot of great shops that are sometimes overlooked by local companies for pricier NY firms that do not or cannot deliver the results that small to medium sized firms need, especially those on a tight marketing and PR budget. Eventually, many of them come to realize that backyard talent is not backwater, and a whole lot more honest, especially when you run into clients at the supermarket or local schools.
Finally, not to plug my own blog, (AJR Spin zone) but I have a recent post about PR’s role in the dot-com bubble bursting as a response to the Forbes piece.
alec