From today's O'Dwyer's : PR EXECS GO UNDERCOVER The Public Broadcasting System will air "The Persuaders" on November 9 to explore the inner workings of the marketing and advertising businesses. The program intended to have a PR focus, but PR executives refused to "go public" about what they do, Justin Vogt, a producer at ‘Frontline,'" told O'Dwyer's. This website met with three "Frontline" producers earlier this year, and provided a list of top executives for the program to contact. "They were very informative, but would only speak off-the-record," said Vogt. Kevin Roberts, CEO of Saatchi and Saatchi Advertising, is among those interviewed by correspondent Douglas Rushkoff. Roberts talks about the importance of establishing an "emotional connection" between consumers and brands. Doug Atkin, of Merkley + Partners says effective advertising goes beyond emotions. Marketers are trying

This election year has been fun, to say the least. There's been controversy, tons of new voters registered, and it's going down to the wire. Ben Silverman of PR Fuel has a "report card" of winners and losers in this year's election campaign that breaks it down as the winners and losers of this year's election. All of his points show how PR is used by the candidates, and how it can affect the outcome of the elections. Ben brought up how Teresa Heinz Kerry has hurt the campaign: For all she's done for charities and the less fortunate, Teresa Heinz Kerry may unfortunately be remembered for telling a reporter to "shove it" and saying Laura Bush never held a real job. Not only did Heinz Kerry alienate some in the media, she didn't do much to help her husband win any votes from teachers (Mrs. Bush, it's well known, was a teacher). Laura Bush, on the other hand, has basically kept her mouth shut, providing us with ample proof that PR pe