Wednesday, November 03, 2004

Snippets

  • I've decided to go with Snippets rather than Miscellany. I like the word snippets. Almost as well as Bambi. Say it with me: Baaaaambi.
  • Blogs blow it with the election. Good piece from SiliconValleyWatcher.com, but with what I am going to guess is an unintentionally funny and ironic comment in a blog - Conclusion: Bloggers have some work to do if they want to be taken seriously as an alternative to professional journalists.

    A point, naturally, best brought up ... in a blog.
  • Ketchum wins the $500K Domino's Pizza business for its "deep understanding of what Domino's is looking to achieve as a brand." Or, I guess, it's deep love for pizza and a 30-minute guarantee. I have a 30-minute guarantee, but that's a different story.

    The story is on O'Dwyer's but you gotta be a subscriber to see it...
  • Stupid pitching mistakes - a friend / reporter IM'ed me that he just received a "Dear X" pitch. People, if you are going to send out mass emails, at least mail merge! Worse, the pitch was badly written and he threw it out. And, it gets better (worse?) - the pitch came as an attachment.

    Someone, bring me my blackjack. Now.
  • Jupiter's Blogs are bringing in business. My big beef? No comments. Come on, Jupiter, add comments. To me, a blog is just not a blog without comments. It's just a Website where a person gets to pontificate in his or her own little world.
  • Profile on Peter Arnell of the Arnell Group. Good example of how thinking differently can help you land projects, and then steal clients, away from other firms. Mmmmm, stealing clients.
  • Polling doesn't fare to well. Not like I ever took it seriously, because people don't like to tell the truth to poll-takers. Or, they answer the questions the way they think the poll-taker wants to hear. Same reason I don't buy into focus groups - too easy to mess with. Keep that in mind, PR. Focus groups are for marketing people too afraid to go with logic, but need group think.
  • Robert French of InfOpinions blogs on the Cornell.edu Redesign Weblog. The interesting take on the post isn't what Cornell is doing with their redesign Weblog - the University is rolling out a new logo and a new look - but that it's a good case study on how corporations can use a blog as a messaging tool to the public (hey, it's about the P in PR), as well as a collaboration tool, getting information and feedback from others in the community.

    Think of other corporations that could be blogging like this - reaching out to the public to collaborate, brand, message.
  • Are you pitching with NFB NDAs? One of my favorite PR bloggers, Tom Murphy, is looking for instances of PR people that are pitching to bloggers, and maybe using a Not For Blogging NDA. Go check out the post ... and ties well into the next posting.

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