Now this is what happens when you don't pay attention to expiring domain names. The United Kingdom domain name for Ogilvy and Mather expired and was bought by viral agency A S A B A I L E Y. The site shows an expiration of some sort - the feet from a cadaver complete with a toe tag that states: "If you understood the modern brand... ... you'd understand how to protect it." Ouch. Visitors to the site can click on the toe tag to send the link to a friend. The e-mail subject line comes up as "Ogilvy London Hijacked."This is a great move by A S A B A I L E Y, not only getting some press out of their snagging the registration, but also to push people to their agency as a viral advertising agency.
And, as for Ogilvy & Mather UK, for shame. It's easy to automate domain registration, and this should have never happened.
