From Popgadget: Personal Tech for Women comes a nifty little piece on 7Up and its brand extension with 7Up Plus, a healthier alternative to original 7Up in mixed berry.
It's also pink, as you can see in the article.
On the brand extension scale, this to me is in the middle, like maybe a 7/10, partly because I have my doubts about the taste of the new 7Up Plus, plus the desire for a fruit juice carbonated drink. Plus, if you look at the overall soft drink industry, pop brand extensions seem to have some spectacular hit or miss ratios. Some are great like Vanilla Coke, Diet Coke, Mountain Dew Red Zone (or whatever it was called), while others are monumental freak-zone failures, like Pepsi Clear and New Coke.
Thoughts on "communications, marketing, public relations and social media."
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