Thursday, July 31, 2003

Swapping Links

I have now swapped hyperlinks with two other PR blogs out there -- Minnesota Public Relations, which speaks on the MN PR scene and PR Opinions, thoughts and opinions on the PR industry.

A big thank you to both sites, for linking to POP! Public Relations' blog.

Wednesday, July 30, 2003

Building a Brand Through PR

From a link within PR Fuel, here's a great story on brand building through PR: Business Standard .. Can you launch a brand solely with PR?

In the past, I've worked with brand marketing geniuses, and some not so genius, on trying to work together with marketing departments to bring a brand identity to newly launched companies. Glad to read that I use some of the tactics, particularly knowing the enemy.

Monday, July 21, 2003

Deloitte's Bullfighter Arrives to Cut Bull

Came across this interesting story about Deloitte Consulting's Bullfighter, really a great way to scan your press releases for the extemperaneous words (read BS public relations words).

I downloaded the software to make sure that my press releases are free of the verbose filler words, such as paradigm shift, scientific revolution, best-of-breed that corporations love to use. I do admit, though, that I do use those phrases from time to time. For some clients and programs, it just makes sense.

Okay, just wanted to post this after I downloaded Bullfighter for my POP! Public Relations clients ... .

Thursday, July 17, 2003

What Does Jeremy Look Like?

I decided that since I began the blog, and I don't have a photo of myself on the corporate site, I might as well put one up here, so here it is ... Jeremy Pepper, founder of POP! Public Relations.

Woo Hoo!! It's a fitting photo, someone interupting of me when I worked in-house at an online photo company.

Also, here's a nice article about starting POP! Public Relations from PR Fuel.

Tuesday, July 15, 2003

Hiring Interns

Interviewed an intern today from ASU. She's in the mass communications program, and part of the University program is to complete an internship.

So, in a nutshell, POP! Public Relations has its first intern, who starts on August 25th. We had our first discussion today on what the expectations are going to be, and how I plan on running the intern program. It will be interesting, since if it works out the way I hope it does, I will implement it to bring in a new intern every semester.

Right now, though, I plan on using her on a pro bono account, as well as support for my other clients. That includes media database searches, editorial calendar searches, first drafts of pitch letters and press releases, and when she is ready, some media calls. The interesting thing is that the school seems to push unpaid internships - my thought is that you get what you pay for - and I already let her know that while I am growing, I hope to be able to compensate her for her time with some pay.

Beyond that meeting, I had an interview with Go Daddy and its newsletter about how I use its services. I hope the interview comes out nice.

Monday, July 14, 2003

The Fun of Buying Domain Names

When I first started POP! Public Relations, was the only site available, although I wanted As it would be, I was talking to a potential partner today, and he wondered why I had not used, as it would be easier without the dash.

I went to Go Daddy after the call to see if was available, and it was! So I registered the site and also am having masked and forwarded to

A big thank you to PR Fuel's Ben Silverman, who set me up with the potential partner today. The work would be public relations for biotech companies, which would position POP! Public Relations very well in Arizona for the launch of the Translational Genomics Research Institute. Let's keep our fingers crossed for this one.

Friday, July 11, 2003

Joining IABC and Going to Ohio ...

Just got my membership email from IABC, which I joined to be connected to other business communicators in the Phoenix community. Shall be interesting to see what type of connections are made at IABC and if it's worth the expenditure for a growing company.

POP! Public Relations was also just recently invited by the Miami Univeristy of Ohio PRSSA to give a speech on "Making Opportunities Where There Are None." I have begun writing the presentation in Powerpoint, and I have a full hour to fill speaking to 230 PR students. 40 minute speech, 20 minute Q&A. Should be fun. Or stressful. Or, cold, since it's in November.

This week has been proposal crazy. Sent out 5 proposals to a few Bay Area companies, and feel good that at least two of those will come in. Also have a meeting on Monday with a biotech consultant for PR work, and have good vibes on that. And, touched base with a couple companies I dealt with in the past, and looks like they might come aboard next quarter.

All in all, a good week for POP! Public Relations, and not too shabby a one for its clients - some nice stories should be coming in the next few months ...

Sunday, July 06, 2003

Fighting Writer's Block on Releases

So, in the midst of writing proposals for a bunch of companies - some are just Holiday Gift Guide projects, others are long-term projects - and, at the same time, pitching my existing clients, keeping up-to-date on the media, responding to Profnet queries, doing the community outreach for one of my clients (actually pretty easy thus far) and writing a press release.

And, at the same time, fighting writer's block on the press release. It's been a lot o' fun, and yah, I think I need to sleep less, and put in longer hours at work. I already get to my offices for POP! Public Relations between 7.00 and 8.00 AM PDT to make sure that I'm hitting the East Coast media while they are in.

Of course, this leaves very little time for a personal life, but that will come later when I can hire people.

The best thing is that I do have a network of people I can rely on that will edit, brainstorm with me, and do other stuff that a larger agency usually allows you to do.

Okay, even though its 11.11 PM, I'm off to finish a proposal and then head to bed.

Wednesday, July 02, 2003

Welcome to the POP! Blog!

Welcome to my Blog about POP! Public Relations, LLC and how I started my own firm while I waited out the recession. I always thought of myself as a corporate in-house person, but I do enjoy the agency life and working with other public relations people in an agency setting.

The agency started officially on May 1st, and the Web site ( launched on June 30. Many, many hugs and thanks to Tiffany Thayer for the wonderful work she did on my logo, Web site and everything else! Tiffany rocks and I owe her tons, and I hope that she knows this.

Plus, I have had SOOOO many people compliment me on the logo and the site, that she should know she rocks and that she did a great job.