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Twitter idiocy. Or Twitteriocy (I'm coining a term- run with it). It's what we are beginning to see on Twitter …
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If you read my blog, you notice a trend: I often talk about what public relations needs to do, and how it needs to chan…

Training seems not to be taking place in agency life, or for that matter, in corporations. Or, well, PR and communicati…
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Our job as public relations professionals is to be both the Heismann player and the bridge builder; we are supposed to …

Okay, not necessarily sex - but advertising does know how to make mundane things sexy. And, at times, social media can …
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