Sometimes serious issues need some humor. And Triumph got the WGA picket line to laugh. https://buff.ly/45eDNmL

Jeremy 06 August 2023 Buffer Leave a Comment
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thumbnailA quick look at how Cisco is activating its employees as influencers to help with recruiting and more on LinkedIn. I was lucky enough to work with Cisco on blogs, SecondLife activation (hey, we had a cool island for CES that showed the connected home) and more. This isn't a surprising move, as the company is forward-thinking in social in the past (granted, it's been a few years). But LinkedIn and activating employees is a strategy more companies should embrace. https://buff.ly/3KAE8sg
thumbnailWhen you're torn between smart marketing and wondering if we're selling out children. A smart move by Kraft Heinz to get Lunchables into school lunches and possibly helpful for smaller school districts giving students more options. I went to a school that had no hot lunch, so everyone brownbagged it (and had to be Kosher, so this wouldn't work anyway). When I switched to public school, it seemed like no one ate anything healthy (it seemed like a lot of fries). At least this is a somewhat healthier meal. https://buff.ly/3skXPhx
thumbnailI love Wirecutter but it's interesting to think about how old it is now, the transitions it and the web itself have gone through, and how people get recommendations nowadays. Back in the day, with any consumer electronics I worked on, we had a robust (based on team-size) review program. And even going back to when I started in PR, we had influencers included in the review program (industry analysts, review sites, enthusiast sites) that predate influencer relations. But what this says to me is that those programs need to expand more to include those people that are being sought out for their insight. And while I have issues with influencer programs as reviews (how honest are the influencers being if it's paid), that is another layer in the process. https://buff.ly/44fcUhK
thumbnail“When customers think of sushi, we want them to think of Kroger,” said Stuart Aitken, chief merchant and marketing officer at Kroger. It apparently worked, as Kroger (Fry's, Ralph's, etc) is the biggest sushi seller in the US. How they go there is with fresh sushi and regional tastes and testing. Now, that's not groundbreaking thinking (we all know about doing a/b testing for emails and landing pages), but it has been interesting to watch Kroger put in sushi chefs into various stores, having sit down counters and all the choices in the fridges right there. https://buff.ly/44kgBTa
thumbnailIf you take a step back, you can look at Threads as a real-time experiment in launching and iterating a product with features and services that people are wanting. It really has been fascinating to watch both as a consumer/user and as a PR person watching people lose their shit and wondering if they've worked in tech or at a startup. "It's Meta, they have tons of money, this should have happened immediately..." is pretty much every comment I've read about hashtags, search being better, web-based option, accessibility, and more that I'm too tired / disinterested to remember. But hey, web is coming soon (likely this week). https://buff.ly/3QQMgIW
thumbnailWhile this seems like a low-key attempt to push the "everyone needs to be back in the office" theme that the WSJ has been on for a while, it does highlight that there are skills that can't be taught over Zoom or learned online. https://buff.ly/454xyCt
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