Manischewitz showing that you can have fun with a legacy brand -- 130 years of making Jewish foods soups etc -- and not be snarky and mean. It's fun quirky and does get people to engage with the brand (I know that they follow me on IG and Twitter and they've sent me product). But I do think the Black & White Cookie ice cream is a real thing. Not from them but another brand (maybe some Seinfeld joke). https://buff.ly/3XP8Xi7