Can the strategies that made original Gawker and Whisper (remember that??) go viral with lots of posts/stories help with The Messenger (the newest news site that has launched to less than positive press). It's something for communications to think about too, if the older tricks for social virality aren't reaching audiences, you have to find the new and right ways to reach audiences (with crap that isn't just clickbait). https://buff.ly/42f40Qq