Brands spend a lot of money on rebrands and then all it takes is a few scatalogical meme kids who try to ruin it for everyone else. I agree the new Slurpee logo is good. To me it evokes standing in front of the machine during the summer getting your Coke slurpee (or if you're in Michigan and lucky enough a Vernors Slurpee) and the swirl of the Slurpee into the hopefully collectors cup that your mom will then throw out. https://buff.ly/43VxnZy