Or to be more exact, what is the role of public relations (not publicity) in a world where journalism and blogging continue to butt heads? It's a conversation I've been having with friends and industry colleagues, and should be front and center for people in the industry. But no, this is not a PR is dead meme, or blogging is dead meme or any of those memes that crop up every year (heck, just today Journalistics had the " PR doesn't change " version of the dead meme). This is questioning where PR falls now, through a few recent incidences. When PR blogs, are we bloggers our journalists? And extending that with Jay Rosen 's SXSW post - why is there still that division? And with that division, where is PR fitting in - or should we not worry about the division, especially with the rise of community relations, aka social media? So it comes down to this: when PR professionals blog, are we bloggers or are we journalists? As gatekeepers and bridges and, well, examples...