End of summer. It's the time to get the children ready for school, for Jewish people to begin their New Year (L'shana Tova) and get ready to fast for Yom Kippur (yay), for the leaves to start changing colors and for the inevitable "public relations is dead" or "the press release is dead" meme to go around the Web.
Inevitably, the argument reminds me of this:
Thankfully, AdAge and Simon Dumenco do not disappoint this year. Dumenco lays out a bunch of arguments showcasing entertainment and celebrities touting this project or that on Twitter.
So from that, Twitter is killing the press release. Because, to quote Simon, "as the celebrity-industrial complex goes, so goes the rest of corporate America." Forget that publicity firms are the last firms to social media, often being beat (by years) by their consumer technology sister firms. Forget that publicity and the entertainment complex aren't comparable to corporations that have to abide by SEC disclosures and other sticky things like that.
But, maybe, just maybe Twitter's limitation to 140 characters is just not enough to disseminate news, even with links to a blog or page that is, well, I guess it'd be a press release huh?
This doesn't mean that the press release is a great piece of public relations history. The press release has many issues - most being that too much that's put out as a release is not newsworthy, and people can't write - but this isn't going to be fixed by a magical social media release or abandoning press releases to Twitter. And while Google bypassed a press release for it's earnings back in April (ignore the long, and well, wrong section on the social media release), Google must have still disseminated the news to go to its Investor site by some type of wire release (or maybe it just went to Reuters) - correction (11.20 am) via @irwebreport: Google just used EDGAR and didn't do a release. Doesn't change my main point, though.
The press release isn't dead. Twitter isn't killing it. It's not going to disappear over night because, well, there are still people that are investors and stakeholders that need to get information. And they're not all on Twitter.
ABOUT THE AUTHOR
JEREMY PEPPERCalled "ahead of your time" and "visionary" by the industry, Jeremy Pepper has close to 20 years experience in public relations, in both traditional and social media, as well as analyst relations.
It is BlogHer ( the conference ) time once again. A time to be part of a huge event – 1500 + attendees this year of female bloggers talkin...
Earlier this week, Erica Swallow posed a question on Twitter about Jeremiah Owyang's post and slideshow on the future of social media...
Looking back at the 8 years of blogging (and now social media - well, take that back 15 years to Usenet and enthusiast site days), there ar...
Pick up the fucking phone. NB: I'm testing out Upworthy-style headlines for my posts. You like? NB: There's likely going to be a...
I'm a Mommy blogger*. I might not blog about raising a baby or poop or child-rearing issues. I might not blog about life at home, the tr...
While walking back to her office from Jamba Juice , NKK said something that's stuck with me: be careful you don't get sued for libel...
The Need for Middle Ground and Skepticism - Not Hype, Not Contrarianism - On Social Networks (eg, Ello)Ello launched - to a lot of hype - the past week. It's the Facebook killer, the latest and greatest in that category (pulse check on F...
Or to be more exact, what is the role of public relations (not publicity) in a world where journalism and blogging continue to butt heads? ...
Forrester Forum: Ze Frank kicks Philip Kaplan while Jeremy Allaire watches and Shar VonBoskirk panicsA panel on the changing face of media, albeit a lot of old sounding theories and practices. But, you have to love Ze Frank for his show, Ph...
Every company is a media company now - so sayeth Richard Edelman during his presentation. Now, full disclosure, I used to work for a compe...
A few days ago, I came across an article about turning your Facebook profile into your resume . My emotions rarely changed from one: abhored...
- Andy Abramson, VoIP Watch
- Craig Newmark, Craigslist
- Adam Brown, eKetchum
- Andy Gilman, CommCore Consulting
- Sabrina Horn, Horn Group
- Shel Israel, Naked Conversations
- Julia Hood, PR Week
- Clive Armitage, Bite Communications
- Harris Diamond, Weber Shandwick
- Jerry Swerling, Swerling & Associates
- Dan Gillmor, Grassroots Media
- Al Golin, GolinHarris
- Lord Chadlington, Huntsworth Group
- Jeffrey Sharlach, The Jeffrey Group
- Warren Bickford, IABC
- David Kistle, IABC
- Chris Shipley, DEMO
- Pam Talbot, Edelman US
- Howard Rubenstein, Rubenstein Associates
- PR Blog Week Interview with Jack O'Dwyer, Richard Edelman and others