I don't blog much. It's partially because I have other priorities that come first: work, life, friends, gym. The blog is not an extension of my persona, but a place I can write about the industry.
- PR 2.0 is a sham and nothing new. Well, actually it's a scam and by my count, we're on PR 8.0. But the thing is that those that subscribe to the PR 2.0 notion ignore, well, the real users are are too caught up in the social media bloggers and realm. Hey, guess what, most likely those aren't your users and your ignoring mainstream press and telling a good story.
- The social media release is a joke. If you go look at most SMRs on sites such as PitchEngine, the problem is not press release versus SMR, it's just that the content sucks. Not all items are news, and putting it into an SMR isn't going to magically make it news. How about focus, and better writing? How about less market speak and more storytelling? You get what you pay for, and most of that is free. And let's not forget that wire noise IS a viable PR strategy.
- There are tons of examples of unethical practices in public relations, but no one (including me) are pointing them out. Why not?
- Social media is just one tool in the PR toolbox. Not sure how many times I can say that, but I will continue to say it. And while it is a nice buzzword, it is not going to change the world and not going to change corporations unless they really want to change and listen to customers and engage. You can give lip service, but it's just that. And, you know what junior staffers? It's best left NOT to you, but to senior PR people that understand those little things like strategy, tactics, and have a long view of the clients, the space and the industry. So thank you very little and now STFU and learn from those in the industry longer than one year.