Talib Kweli is Better at Twitter Then You ... and the new Facebook Pages with Twitter!

Talib Kweli - for those that don’t know, a groundbreaking rapper from Brooklyn – is on Twitter. As are many other rappers and DJ’s. Twitter has become the new MySpace, to the point that Twitter (plus Ning) is the big threat to MySpace, not to Facebook (that’s another post – but something to think about).

On August 5, on his Twitter account Kweli gave his top ten ways to use Twitter (or Twitter no nos!, as he put it). I have cut and pasted his full list of top ten ways to Twitter from his account (apologies to Kweli, but it was too good not to post for more people to see), and include the original time stamps.
and number 1- never overtweet. (i just broke that rule, I'm out!) 4:26 PM Aug 5th

2. I will never say something on twitter I can't say to your face. Thats for the e goons 4:25 PM Aug 5th

3. I will never jump into your convo without visiting your profile to say what has been said, this makes you seem slow 4:24 PM Aug 5th

4. I will never ask you to follow me. I'd rather direct you to my site or ask u to follow someone I admire. No messiah complex here 4:23 PM Aug 5th

5. Never repeat what someone wrote without the RT (retweet) 4:22 PM Aug 5th

6. Never send a tweet to someone who is in the same room as you. 4:21 PM Aug 5th

7. Never have someone else tweet for you. Thats missing the point 4:21 PM Aug 5th

8. don't be the twitter police. If I don't like what you say I'll ignore you. 4:20 PM Aug 5th

9. twitter personal business esp. emotional stuff. twitter is not your personal diary and you invite confusion into your life this way 4:19 PM Aug 5th

10 twitter no nos! 10. Twitter other people's business. Should go without saying. 4:18 PM Aug 5th
Despite all the advice from social media / Twitter gurus, here is a man that is doing his own promotion for his CDs, and giving real world advice from real world experience, in a B2C way. This advice is much easier to listen to than that from “experts” who use Twitter to just self promote without real world experience.

The interesting news today – which prompted me to finish this post – was Facebook announcing that you can now push your Facebook Pages updates to your corporate Twitter account.

This is good news for corporations, celebrities and others with Facebook Pages. While you are able to populate your personal Facebook page with your Twitter updates because of the Twitter application and they are tied together with the status updates, corporate Facebook Pages had nothing (or, well, I couldn’t figure out how to do it).

Now, I agree with Om Malik and Fred Vogelstein that Facebook is about Google and data, and by incorporating Twitter into Facebook Pages, Facebook is able to “see” what corporations want to integrate into Twitter - as well as what members are fans, how they interact, etc. and how that can be used for marketing and ads.

So while some companies have already integrated marketing campaigns from Twitter to Facebook (e.g. send out a contest on Twitter, tell people to go comment on your corporate Facebook Page and become a fan), this makes it easier for the internal marketing / public relations / communications person to keep a consistent message. If the internal person or agency wants to send out a message to both its fans on Facebook, as well as its Twitter followers, it does not have to worry about going to both platforms but can send the message out on Facebook.

What does this mean at the end of the day for public relations? It means easier management of two of the hotter social media platforms – which means time savings for the executives. All in all, that’s not a bad thing.
  1. Thanks for the tip on posting from FB pages to Twitter, and the speculation on FBs strategy for adding a gate out of the walled garden. Would love to get together for lunch one of these days. Call me.

  2. Awesome find and great tips from Kweili. I agree they are much more credible than any that social media influencers can give.

    The question I have about the Facebook to Twitter mechanism is one I struggle with. The Facebook audience is often very different than the Twitter audience. Twitter is much more concentrated on conversation while Facebook bleeds more toward content consumption and engagement with some conversation mixed in.

    Shouldn't then businesses use both platforms slightly differently? Isn't auto posting from one to the other disingenuous to the community on one or the other?

    I don't ask from a "I know better" standpoint, but to knock around the idea. For a person, I think auto posting from one to the other is ill-advised. If you autopost your Tweets on Facebook but never engage with folks responding to them on Facebook, you're dropping your Facebook ball. I can see where a business or PR person would find the automation makes it easier to manage, but are they also dropping the ball for the company as well?

    A penny for your thoughts on that, sir. And welcome back to more frequent posting.

  3. I hear this all the time, Keep it Simple. I really like all the information you have here and will check it all out.

  4. I was wondering if you were following Kweli on Twitter! He really understands the space and engages - love to see it. Doesn't hurt he's one of the sickest MCs around. Nice post, JP!

  5. @Eric - Thanks, I'm around just ping me on Gmail.

    @Jason - I agree on the audiences on FB and Twitter, but there is some crossover. What's nice is that it's just one way, not totally reflexive. So, you post to FB (and Twitter is updated) but you can have your full Twitter responses and conversations on Twitter that doesn't post on Facebook. It's great for the FB Pages, because it is just fan/friend based. What I noticed working on the Pages is that there is lot less engagement ... unless I drove it from Twitter. Twisted, huh? But, yes, the random times that people posted I made sure to answer on Facebook.

    @JayVee - Yep, follow him and Wale and a few others. And he is great. :)

  6. I guess it goes to show that common sense and good values are still the prevailing wind for succeeding in the space. That being said, I've followed Talib's career for ages and he's one astute guy - both parents are professors as well.

    Great post Jeremy - thanks for sharing!

  7. @Andrew - Yep, gotta love Talib, but didn't know that about his parents. Thanks for the shout-out.

  8. I wonder when the conglomeration of social media tools like Facebook and Twitter will occur. A one stop shopping platform that will encompass everything out there...
    But at least this is a start. There could be some problems, as mentioned in the comments regarding different audiences using different tools, but I think the merging of both Facebook and Twitter aspects will help create a unified message, as long as it's simple and audience neutral.


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