From MW to eNR

According to O'Dwyer Website today, Michael Shuler - formerly of Market Wire - has now shown up at eNR Services.

Here's the story:

Michael Shuler, a co-founder and top executive at Market Wire, has landed at tech-focused PR services company eNR Services in Norwalk, Conn.

Shuler takes the title of senior VP, database applications. Along with marketing current and future database products for the company, he is immediately charged with launching a news analysis service, Media/QTM, and a suite of media research tools. Shuler reports to eNR CEO Jon Victor.

Shuler co-founded MW, then Internet Wire, in 1994 with Michael Terpin while at Terpin's high-tech PR firm, The Terpin Group, as a senior account director. He was most recently senior VP of sales for MW.

ENR is looking to build on recent success in marketing its grassroots PR program to franchise companies like Ben & Jerry's and large companies with scattered operations to land coverage in local media.

Hmm, so ENR is getting into measurement, and brought in a man that should know a little bit about that from Market Wire. I wonder what affect this is going to have on MW - here's my past post on the company - and what it says about Shuler's response to me.