PR will lose Social Media to Advertising Because of Sex

Talib Kweli - for those that don’t know, a groundbreaking rapper from Brooklyn – is on Twitter. As are many other rappers and DJ’s. Twitter has become the new MySpace, to the point that Twitter (plus Ning) is the big threat to MySpace, not to Facebook (that’s another post – but something to think about).

On August 5, on his Twitter account Kweli gave his top ten ways to use Twitter (or Twitter no nos!, as he put it). I have cut and pasted his full list of top ten ways to Twitter from his account (apologies to Kweli, but it was too good not to post for more people to see), and include the original time stamps.

and number 1- never overtweet. (i just broke that rule, I'm out!) 4:26 PM Aug 5th

2. I will never say something on twitter I can't say to your face. Thats for the e goons 4:25 PM Aug 5th

3. I will never jump into your convo without visiting your profile to say what has been said, this makes you seem slow 4:24 PM Aug 5th

4. I will never ask you to follow me. I'd rather direct you to my site or ask u to follow someone I admire. No messiah complex here 4:23 PM Aug 5th

5. Never repeat what someone wrote without the RT (retweet) 4:22 PM Aug 5th

6. Never send a tweet to someone who is in the same room as you. 4:21 PM Aug 5th

7. Never have someone else tweet for you. Thats missing the point 4:21 PM Aug 5th

8. don't be the twitter police. If I don't like what you say I'll ignore you. 4:20 PM Aug 5th

9. twitter personal business esp. emotional stuff. twitter is not your personal diary and you invite confusion into your life this way 4:19 PM Aug 5th

10 twitter no nos! 10. Twitter other people's business. Should go without saying. 4:18 PM Aug 5th

Despite all the advice from social media / Twitter gurus, here is a man that is doing his own promotion for his CDs, and giving real world advice from real world experience, in a B2C way. This advice is much easier to listen to than that from “experts” who use Twitter to just self promote without real world experience.

The interesting news today – which prompted me to finish this post – was Facebook announcing that you can now push your Facebook Pages updates to your corporate Twitter account.

This is good news for corporations, celebrities and others with Facebook Pages. While you are able to populate your personal Facebook page with your Twitter updates because of the Twitter application and they are tied together with the status updates, corporate Facebook Pages had nothing (or, well, I couldn’t figure out how to do it).

Now, I agree with Om Malik and Fred Vogelstein that Facebook is about Google and data, and by incorporating Twitter into Facebook Pages, Facebook is able to “see” what corporations want to integrate into Twitter - as well as what members are fans, how they interact, etc. and how that can be used for marketing and ads.

So while some companies have already integrated marketing campaigns from Twitter to Facebook (e.g. send out a contest on Twitter, tell people to go comment on your corporate Facebook Page and become a fan), this makes it easier for the internal marketing / public relations / communications person to keep a consistent message. If the internal person or agency wants to send out a message to both its fans on Facebook, as well as its Twitter followers, it does not have to worry about going to both platforms but can send the message out on Facebook.

What does this mean at the end of the day for public relations? It means easier management of two of the hotter social media platforms – which means time savings for the executives. All in all, that’s not a bad thing.