Animal Farm was right: All animals are equal but some animals are more equal than others. In this case: All bloggers are equal but some bloggers are more equal than others. Or, to put it in a different way - you can't write about how A-listers are more important one minute, then extoll the virtues of customer evangelism the next. Technorati tags: PR public relations communications

As a teenager, I was always highly amused by the The Protocols of the Elders of Zion , and one of its many claims that Jews control the world's media. Part of the bemused stance is I keep waiting for a knock on my door, handing over a media network. I think I'd like Conde Nast , because I really like their latest magazine launches: Lucky , Cargo and Domino . And, I'd get the New Yorker for free. Well, it turns out that The Protocols isn't true. From the HighVizPR blog comes a story on who really does control the media , an interesting circular relationship of board members sitting on each other's boards. I would say that it's suprising, but it really is not - mainly because I would not be surprised if this is common for more boards than just the mainstream media. It's also interesting that just like there is a circular nature of the mainstream media, there's the same circular nature of the blogosphere. With all the whining against the so-called MSM, t