tag:blogger.com,1999:blog-5540166.post7669958450035920820..comments2024-03-18T19:31:17.803-07:00Comments on @jspepper: The Press Release Isn't Dead. No, Twitter Didn't Kill It.Jeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-5540166.post-49947296002828611642011-02-06T13:57:47.834-08:002011-02-06T13:57:47.834-08:00Getting news as fast as possible has become a to p...Getting news as fast as possible has become a to priority. So many mediums have popped up to create this instant gratification of information but how has that affected PR? Twitter obviously hasn't killed PR but has it changed PR at all?nhelmer01https://www.blogger.com/profile/06825810518104704983noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-18226796398630964582011-02-03T14:49:10.104-08:002011-02-03T14:49:10.104-08:00Have you seen this site? The bad Press release get...Have you seen this site? The bad Press release gets shamed.<br /><br />http://theinsertnameheresite.blogspot.com/Marcy Massurahttp://marcymassura.comnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-57345783461978265462010-09-20T07:11:23.726-07:002010-09-20T07:11:23.726-07:00No,no, the press release isn't dead, it's ...No,no, the press release isn't dead, it's just that twitter is another avenue another tool to get news out, in conjunction with the press release.Nick Stamoulishttp://www.linkedin.com/in/internetmarketingnickstamoulisnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-45900392080539595632010-09-15T07:03:15.188-07:002010-09-15T07:03:15.188-07:00There will always be a need for press releases, an...There will always be a need for press releases, and compnaies holding catalogues of these on their websites. Twitter is immediate but press relieases retrospectively cover the achievments of a company which is always useful for potential clients to look through. Possibly easier to bend the truth on twitter, a press release is cold copy which despite the positive spin, will always provide the reader with the information they need.<br /><br />I also agree with @worob that it has highlighted need fo shorter copy.@macnamara_katehttp://www.twitter.com/macnamara_katenoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-90680828723038213082010-09-15T05:13:10.386-07:002010-09-15T05:13:10.386-07:00Enjoyed your take, J. The first time I read about ...Enjoyed your take, J. The first time I read about the death of the press release was 1982. I suspect others declared it dead long before that. <br /><br />If anything kills the press release, it will be incompetent PR people who deluge gatekeepers with items that have no news value and are poorly written -- and that a high percentage of what's out there. <br /><br />A downside to the digital age, at least for publicists, is that it made the tools of communication available to the masses. While that access is a positive thing overall, it sure makes things tough on the PR professionals who must cut through the dross.Bill Sledzikhttp://toughsledding.comnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-68881118145453087892010-09-14T11:04:31.595-07:002010-09-14T11:04:31.595-07:00Agree that Twitter is changing things, but it can&...Agree that Twitter is changing things, but it can't kill the press or news release. My biggest objection to using Twitter for PR is.. it lacks exclusivity. <br /><br />Unless you DM your release with link to media (good luck NOT getting blocked for spam) your pitch it public, no longer unique to that media outlet or reporter, and they can see that. Mariam is right about the medium. FWIW.Davina K. Brewerhttps://www.blogger.com/profile/04610097545374774580noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-16961190343050366042010-09-13T09:53:31.043-07:002010-09-13T09:53:31.043-07:00If anything, Twitter has helped showcase the need ...If anything, Twitter has helped showcase the need for shorter, yet more informative releases. Same goes for media pitching - no more 3-4 paragraph pitches, journalists don't have time to read through everything.<br /><br />@Worob<br />PR at Sunrise - worob.comWorobhttp://worob.comnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-25925068767696875122010-09-13T07:51:33.843-07:002010-09-13T07:51:33.843-07:00Thanks for this post Jeremy. Press releases are fa...Thanks for this post Jeremy. Press releases are far from perfect for disseminating news and so are tweets! As PR pros we have the advantage of having more tools than ever before to spread news about our clients which means we have more ways of messing up and getting it wrong too. I think it's important for pros to evaluate their client and the client's audience before selecting a medium for a "release."Mariamhttps://www.blogger.com/profile/06969980413062822255noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-78881905084959782392010-09-13T00:40:48.151-07:002010-09-13T00:40:48.151-07:00Thanks for your post. Agree, the Press/Media relea...Thanks for your post. Agree, the Press/Media release isn't dead. But there are some exciting new twists to the usual PR/Media model - and some great new direct tools that connect the Media with their Source (either via or by jumping over the PR). For example - www.sourcebottle.com.au which as well as connecting journos and PRs by putting the journo in charge of the 'conversation', has also opened the barrier between talent/business and the media.Bambihttps://www.blogger.com/profile/15999397710831063769noreply@blogger.com