tag:blogger.com,1999:blog-5540166.post742159923888107741..comments2024-03-28T13:34:39.165-07:00Comments on @jspepper: Lessons for Social Media (And Junior Staffers) from Mad MenJeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-5540166.post-42308252218226965492010-09-13T20:34:42.954-07:002010-09-13T20:34:42.954-07:00J-Pep. I can always count on you to speak what nee...J-Pep. I can always count on you to speak what needs to be spoken. And while this isn't the '60s, I've always given credit, there is still an expectation that there are people that you should be grateful to work for and with. <br /><br />I've worked with senior people that I've respected and learned a lot from and some that sucked. I can say the same about junior staff. Nobody owes you anything for doing your job well. That's the minimum.<br /><br />Earn the respect of your boss by showing respect when it's due and by respectfully disagreeing when it's appropriate to do so. <br /><br />We're all young and full of piss and vinegar at one time. But we take our lumps, learn our lessons and then pass them on. Experience and maturity take time and so they should. The successes and failures accumulated are what make us who we are.David Joneshttps://www.blogger.com/profile/08664901587540084831noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-53137149292207207112010-09-08T06:35:41.877-07:002010-09-08T06:35:41.877-07:00Your excellent advice is mitigated by one fact wit...Your excellent advice is mitigated by one fact within the fiction (SPOILER ALERT): Peggy's ideas about both celebrity endorsements and the concept of an animal abusing luggage to demonstrate its toughness -- ideas both quickly and summarily dismissed by Draper -- were visionary. Joe Namath is remembered almost as much for his infamous TV commercial for pantyhose as he is for his Super Bowl III victory, and the TV spot with a chimpanzee flinging an American Tourister suitcase around his cage played for a decade and a half. Samsonite later acquired American Tourister and adopted that campaign as its own.<br /><br />Peggy Olson (who today would be around 70) had good reason to be confident in her ability, and future years would bear her out -- that is, if she remained in the industry rather than electing to embrace matrimonial and maternal opportunities.L.N. Smitheehttps://www.blogger.com/profile/11424396762369226149noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-81176681942084451592010-09-08T00:40:14.102-07:002010-09-08T00:40:14.102-07:00Congrats Jeremy, great post.
Bit late to the part...Congrats Jeremy, great post.<br /><br />Bit late to the party, but still: a lot of the discussion, and especially Anonymous's comments highlight the heart of the scene, and the issue: an idea (=tactics) doesn't make you a great consultant (or creative director). And you're NOT a good social media consultant, or dare I say it, strategist, if your core contribution is knowing how to leave a comment or upload a video to YouTube.<br /><br />Tactics are easy. Strategy and the ability to sell your idea to the client come from years of experience, and yes, paying your dues. It actually is one of Don's more open, honest and maybe even loving (in a tough-love kinda way) moments. He's telling Peggy: just being here proves you're good. Suck it up and learn.Balazs Szantohttps://www.blogger.com/profile/12170670720978007177noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-22834192754720687002010-09-07T17:59:44.157-07:002010-09-07T17:59:44.157-07:00WrongO JP - but the problem is I agree with you, w...WrongO JP - but the problem is I agree with you, which makes us both wrong. <br /><br />Social media, personal brands, individual contributions are all part of being "social" the irony may be that your idea is mostly part of someone else's blog post but screw that. Why? Cause this is capitalism big fella and I'm gettin' mine. <br /><br />Come on, how many people are consultants by night and FTEs by day. So what if Peggy's Klout score got higher because a bunch of other Influencers RTed her great idea. <br /><br />So she may appreciate her job, but every contribution is a step closer to her stepping on your face on the way to the top. Thanks for the help.Albert Maruggihttps://www.blogger.com/profile/00906474354940381698noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-16070212606036938412010-09-07T17:28:24.365-07:002010-09-07T17:28:24.365-07:00Hm. I must've written that poorly! Don't g...Hm. I must've written that poorly! Don't get me wrong - I love Mad Men!!! (It's a 3 exclamation point kind of show obviously.) Heck, I even think I'd have tumbled for Don Draper back-in-the-day. <br /><br />I just think that it gets a little over-glamourized by everyone in PR, Advertising, and Marketing these days. <br /><br />As Shel said above? I'm 100% in agreement with the fact that making your boss look good is always the right idea. <br /><br />But I think what we're discussing is more that Peggy wanted a personal acknowledgment, not necessarily a public one. Then again, I might be a little fuzzy on that. I was tired & sick when I watched this week's episode. If she thought he was going to say something like "I couldn't have done it without Peggy!" at either the announcement or the awards, she had unrealistic expectations. <br /><br />As I said, great post. We're 100% in agreement on the time & experience thing. Just ick on the concept of Don as the role model.Lucretiahttps://www.blogger.com/profile/12442526711480200009noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-24556074110501408472010-09-07T15:11:13.856-07:002010-09-07T15:11:13.856-07:00Well said, and a great lesson many have yet or wil...Well said, and a great lesson many have yet or will never learn. <br /><br />However, these days. Personal and Agency branding are key, hand in hand at times. <br /><br />Thanks Jeremy!Unknownhttps://www.blogger.com/profile/04516405499779481127noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-89501199932716105272010-09-07T14:43:12.593-07:002010-09-07T14:43:12.593-07:00This surely is very dependent on your agency. If, ...This surely is very dependent on your agency. If, for example, you work in a company that has a small and new social media department with a team leader who is new to that industry - hired because they have a background in 'old school' PR - and struggles with concepts such as leaving a message on a Facebook wall or adding a video to YouTube, it makes it quite hard to feel okay with being the ideas and actions in an otherwise sterile department.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-36287759137239717532010-09-07T14:03:25.670-07:002010-09-07T14:03:25.670-07:00I've never worked in an agency. I've worke...I've never worked in an agency. I've worked in the corporate world, in consulting firms and for myself. Except for the latter, though, I always maintained a philosophy that served me well: My job was to make my boss look good. Even when I was a director reporting to a VP, it was an effective approach to work. Believe me, if you do that, you'll get plenty of credit without having to ask for it. Great post, Jeremy. I couldn't agree more.Shel Holtzhttp://blog.holtz.comnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-90151285302625528322010-09-07T13:13:42.533-07:002010-09-07T13:13:42.533-07:00@Lucretia Really? Give me a break. The show is ama...@Lucretia Really? Give me a break. The show is amazing for its drama, and I love Draper's style. That has nothing to do with the norms of society back then, which we would now classify as misogynistic, sexist and racist.<br /><br />And it has nothing to do with those games, but everything to do with understanding that you have things to learn still, and it takes time.Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-11642687034551278032010-09-07T13:09:07.724-07:002010-09-07T13:09:07.724-07:00Great post... but I have to say one thing just bec...Great post... but I have to say one thing just because it's how I roll Jeremy.<br /><br />If the misogynistic, alcohol-fueled, racist, drama-laden portrayal of a 1960's advertising agency is your role model? You need to evolve. 21st century. <br /><br />Said as someone who has been both junior and senior and doesn't play the "well that's the way I had to do it so that's the way you'll have to do it" games.<br /><br />Ick. Don Draper as a role model? Not.Lucretiahttps://www.blogger.com/profile/12442526711480200009noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-9785564950660492482010-09-07T12:55:58.740-07:002010-09-07T12:55:58.740-07:00@Jennifer I didn't think he was drunk yet in t...@Jennifer I didn't think he was drunk yet in that scene. ;)<br /><br />@Adam Thanks, but don't feel the Draper vibe.<br /><br />@Anonymous Thanks for coming back! And, well on the Internet no one might care but in your chosen profession, if you can't write, use grammar and punctuation, you fail.Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-85412192808461150672010-09-07T12:54:39.474-07:002010-09-07T12:54:39.474-07:00Hey if the only thing you can pick on is my gramma...Hey if the only thing you can pick on is my grammar then that's pretty cool. Welcome to the internet, where nobody gives a crap.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-27056546957965361692010-09-07T12:38:50.827-07:002010-09-07T12:38:50.827-07:00I love this post & know my former jr. team mem...I love this post & know my former jr. team members hate it (and sometimes me). I rarely watch Mad Men (too busy with HBO), but Don Draper is the Jeremy Pepper of advertising. <br /><br />Miss you big time - Happy New Year!Adam Zandhttps://www.blogger.com/profile/07583069399544635240noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-32198920031840241722010-09-07T12:35:13.669-07:002010-09-07T12:35:13.669-07:00When I watched the show, Don's comments did se...When I watched the show, Don's comments did seem a bit harsh... for about 3 seconds. Peggy has 2 years of experience. That's it. She has a LOT to learn. As you said, it would have been nice for him to praise down. Regardless, Don was completely right. (Albiet drunk and perhaps sexist.)Jenniferhttps://www.blogger.com/profile/15830566412527339449noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-26495533591340267522010-09-07T12:25:03.449-07:002010-09-07T12:25:03.449-07:00@Nicholas - Thanks.
@Stuart - I didn't ruin i...@Nicholas - Thanks.<br /><br />@Stuart - I didn't ruin it (it was a small scene and a lot more to the episode). <br /><br />@Dorothy - thanks on enjoying the blog. There are generational differences, but I'm not saying to not give credit but that junior staffers need to recognize they have to pay their dues. I loved the speech because I see too many young, barely out of college, PR people lecturing and saying they know better. They don't.<br /><br />@Greg - I had a boss that DID give credit, though, and the client loved knowing we all worked together. But both were anomalies. And you're right about the big guys being in there, and paying $500/hour for their counsel. <br /><br />@Anonymous Guessing from your inability to differentiate between a semicolon and a colon that you are one of these junior people. Suck it up, and if you don't like it, get out of PR.Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-69942960021128310532010-09-07T12:17:59.677-07:002010-09-07T12:17:59.677-07:00To everyone who agrees with this; look at your job...To everyone who agrees with this; look at your job title. I'm guessing 'head of' or 'senior' is in there somewhere. <br /><br />Look at that fat paycheck you're getting. Look at the shitty paycheck your junior staffers are getting. <br /><br />Who's coming up with the ideas, and who's hindering them?<br /><br />If you're at the 'mountaintop' and giving out someone elses ideas as your own, do you deserve to be there? No.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-90140936160948711382010-09-07T10:13:39.101-07:002010-09-07T10:13:39.101-07:00To Dorothy's point: Often, you don't give ...To Dorothy's point: Often, you don't give credit because the client wants to believe he/she is getting Wisdom from the Mountaintop(tm). It reinforces why it's worth it to pay that fat retainer bill every month.<br /><br />That sounds facetious, but I'm completely serious. An agency -- any marketing, advertising or PR agency -- only earns part of its pay based on what it produces; the other part is earned by reinforcing the client's notion that they made a smart choice.Greg Brookshttp://west-third.comnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-55576409486344533992010-09-07T06:28:47.903-07:002010-09-07T06:28:47.903-07:00I love "Mad Men" for its lessons about a...I love "Mad Men" for its lessons about agency life (http://bit.ly/ddko0L) and enjoy this blog, but I'm not sure I agree with you. One of the themes of the show - and this episode - is Don's isolation, his difficulty forming relationships, and the price of that flaw. He nearly loses Peggy at the end of season 3, and now he's alienating her all over again. (Of course, things end differently, but I won't be a spoiler!) Also, I think the episode evokes generational differences (Boomers vs Millennials, anyone?) that definitely persist today. Bottom line - what do you lose, as the boss, by giving credit? Nothing, and there is so much to gain.Dorothy Crenshawhttp://www.primpressions.comnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-564383563613500892010-09-07T00:24:54.626-07:002010-09-07T00:24:54.626-07:00Brilliant, although I should curse you as this doe...Brilliant, although I should curse you as this does qualify as a spoiler since it's not airing in the UK yet!Stuart Brucehttp://www.stuartbruce.biznoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-40998961023432911052010-09-06T23:45:19.249-07:002010-09-06T23:45:19.249-07:00Love it!Love it!Nicholas O'Flahertyhttp://www.bulletpr.co.nznoreply@blogger.com