tag:blogger.com,1999:blog-5540166.post6927625935889937510..comments2024-03-18T19:31:17.803-07:00Comments on @jspepper: Train or PerishJeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-5540166.post-84076820007795596602008-05-15T19:53:00.000-07:002008-05-15T19:53:00.000-07:00STFU Beringer - what you know about Social Media c...STFU Beringer - what you know about Social Media couldn't fill a fleas codpiece.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-69492801403453484372008-05-07T22:36:00.000-07:002008-05-07T22:36:00.000-07:00Great Post. I often feel as though I am expected t...Great Post. I often feel as though I am expected to be a social media expert because of my generation. However, I am slowly learning how to navigate the social media world this stuff doesn't come naturally to everyone my age. Training in social media is essential.Hannahhttps://www.blogger.com/profile/07458214786618742696noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-84027769910188515502008-05-04T20:30:00.000-07:002008-05-04T20:30:00.000-07:00Bravo JeremyAs a community manager - you're totall...Bravo Jeremy<BR/>As a community manager - you're totally right on. <BR/>I put out a post today about education & the cluetrain (or clueless as you call it :) )<BR/><BR/>Keep on talking - hang in there - it does make a difference!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-47760579346571075662008-04-24T12:48:00.000-07:002008-04-24T12:48:00.000-07:00I feel like I keep hearing the same points of emph...I feel like I keep hearing the same points of emphasis in terms of public relations and the communications field in general. I am a College of Charleston and I attended two seminars this semester with award winning communicators such a Marilyn Laurie. The first was on communication in the digital age and the importance of networking/interactive marketing. In order to stay competitive you must constantly blog, network, know what is going on, on the internet at all times. Stay up to date because it only takes a minute for you to fall off another take your place in the heirarchy in any field from a a CEO of a major corporation to someone working from their home. When I first starting social networking it wasn't from my career in any it way it was for exactly what it was created for: social networking. Now, although it may seem like a minor detail, to be on Facebook, Myspace, Wikipedia, and YouTube, is essential to your success and public relations professional must realize that. On that note, I think it is equally essential that those your representation through those networks is a sincere representation of the company and if there is something less representable change it. An honest "brand of you" is admirable and will have great benefits in the long run.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-91503465638444385022008-04-24T12:46:00.000-07:002008-04-24T12:46:00.000-07:00I feel like I keep hearing the same points of emph...I feel like I keep hearing the same points of emphasis in terms of public relations and the communications field in general. I am a College of Charleston and I attended two seminars this semester with award winning communicators such a Marilyn Laurie. The first was on communication in the digital age and the importance of networking/interactive marketing. In order to stay competitive you must constantly blog, network, know what is going on, on the internet at all times. Stay up to date because it only takes a minute for you to fall off another take your place in the heirarchy in any field from a a CEO of a major corporation to someone working from their home. When I first starting social networking it wasn't from my career in any it way it was for exactly what it was created for: social networking. Now, although it may seem like a minor detail, to be on Facebook, Myspace, Wikipedia, and YouTube, is essential to your success and public relations professional must realize that. On that note, I think it is equally essential that those your representation through those networks is a sincere representation of the company and if there is something less representable change it. An honest "brand of you" is admirable and will have great benefits in the long run.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-37255801423937768642008-04-17T21:08:00.000-07:002008-04-17T21:08:00.000-07:00Always the feisty one. There's merit in your post...Always the feisty one. There's merit in your post, in that it might encourage folks to ask WHY suitable relationship building isn't taking place. The bulleted diatribe on why groups don't "get it" doesn't get us beyond finger pointing.<BR/><BR/>If we want to solve the issue, consider WHY this isn't always happening...<BR/><BR/>In many cases, I suspect it's because adequate resources aren't earmarked to do it. Why? Because communicators haven't justified to their bosses or clients who control purse strings WHY "doing our homework" and serious relationship building are prerequisites for engaging communities. <BR/><BR/>We need to do a better job articulating the need and advocate devotion of resources to address it. Literally, "campaign development" line items in every social media program budget to do many of the activities you reference in your post.<BR/><BR/>If you think about it, it's not far fetched to seek resources for this kind of preparation.<BR/><BR/>If your team plans to pitch the top 25 daily NP tech editors, wouldn't your client pay for time to investigate the right targets, review recent clips, develop a very clean, on-target media list? <BR/><BR/>Of course! We should expect (and advocate for) nothing less.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-71996472419977145252008-04-15T14:49:00.000-07:002008-04-15T14:49:00.000-07:00Great post. Now I know to be weary of those who fo...Great post. Now I know to be weary of those who follow the list of PR "no-no's."Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-37895416381171122362008-04-09T23:38:00.000-07:002008-04-09T23:38:00.000-07:00HTTP://MYDARKPLACE666.BLOGSPOT.COMBLACKMETAL ETCHTTP://MYDARKPLACE666.BLOGSPOT.COM<BR/><BR/>BLACKMETAL ETCAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-86507352757349722722008-03-30T10:56:00.000-07:002008-03-30T10:56:00.000-07:00Really good post! Training is everything, it's one...Really good post! Training is everything, it's one of the most valuable assets for a PR worker. You can always learn something different.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-83825508699882045312008-03-24T09:20:00.000-07:002008-03-24T09:20:00.000-07:00that would be "albeit" -- can't shake the editor i...that would be "albeit" -- can't shake the editor in me...<BR/><BR/>-- Diane LoreDigital Galhttps://www.blogger.com/profile/02411141505315666684noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-62091644434877364742008-03-24T09:16:00.000-07:002008-03-24T09:16:00.000-07:00Jeremy,Good post -- I think a lot of this ignoranc...Jeremy,<BR/><BR/>Good post -- I think a lot of this ignorance is going to disappear in coming months/years as PR people get that it's not an option to not grasp social media...Also, just as important, PR agencies and the corporations STILL have to remember the basics: understanding their media audience -- to NOT offer daycare to mommy bloggers shows an amazing, abeit forgiveable, disconnect. <BR/><BR/>-- Diane LoreDigital Galhttps://www.blogger.com/profile/02411141505315666684noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-89721965402494873862008-03-22T06:28:00.000-07:002008-03-22T06:28:00.000-07:00Great post, Jeremy. Along the same lines, I see s...Great post, Jeremy. Along the same lines, I see so many PR efforts today focusing on creating blogs. Great you published a blog. And? It's all along the same line of pushing the community rather being a part of it.<BR/><BR/>Looking forward to meeting you, and hearing you speak soon.Geoff_Livingstonhttps://www.blogger.com/profile/04544330173671071491noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-90300210384546073352008-03-20T19:43:00.000-07:002008-03-20T19:43:00.000-07:00I guess I would be considered old staffer although...I guess I would be considered old staffer although I am the owner,at close to 50 I have realized the need for social media, I first thought it was a fad, now it's time to wake up and Rock!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-16783683905141276452008-03-20T15:26:00.000-07:002008-03-20T15:26:00.000-07:00Thanks for the shout out, Jeremy. The Edelman Dig...Thanks for the shout out, Jeremy. The Edelman Digital Bootcamp went really well, and we hope that we can help teach more young PR professionals to avoid those mistakes you mentioned above and to teach them the appropriate and ethical ways to use social media tools.Lindsey Loughmanhttps://www.blogger.com/profile/17669344335185939792noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-22807136454028248242008-03-20T06:34:00.000-07:002008-03-20T06:34:00.000-07:00Thanks for the post - working my way through the l...Thanks for the post - working my way through the list now to make sure I'm not making any of those mistakes - seem to be doing ok, but always want to be aware of the pitfalls out there!<BR/><BR/>BenAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-43118207399950298942008-03-19T17:57:00.000-07:002008-03-19T17:57:00.000-07:00Just so everyone knows, that is NOT a picture of a...Just so everyone knows, that is NOT a picture of a UGA student. ;)Karen Miller Russellhttps://www.blogger.com/profile/11415046649979080737noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-24907851624194840632008-03-19T15:13:00.000-07:002008-03-19T15:13:00.000-07:00Bottom line-NO ONE did their homework. Let's see i...Bottom line-NO ONE did their homework. Let's see if they can redeem themselves during the event. Lord knows I'll be waiting to hear. 'cause you know, I won't be there.;)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-53669634258380482202008-03-19T14:36:00.000-07:002008-03-19T14:36:00.000-07:00The intersection with 'community manager' is a ver...The intersection with 'community manager' is a very interesting one in that they seemed to be one of the first groups outside PR 'authorized' to speak for a company. <BR/><BR/>Now Pete touches on the fact that I've run into a lot. The big agency model is built on senior staffers making decisions/strategy and the junior staffers executing. This doesn't work in social media as many of the interactions require a wider knowledge base than was required for junior staffers when they were checking editorial calendars.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-73931659798874084132008-03-19T14:15:00.000-07:002008-03-19T14:15:00.000-07:00As someone who spent over 10 years in agency life,...As someone who spent over 10 years in agency life, I can say that there is a divide between two camps: "older" staffers and junior staffers.<BR/><BR/>Older staffers know they need social networking/interactive marketing but their egos get in the way of the fact that they are clueless about it.<BR/><BR/>Younger staffers may get it (they grew up with computers, unlike their senior counterparts), however they lack the strategic understanding in how to navigate the corporate political quagmire in order to accomplish what they believe in (i.e. taking "no" for an answer or being completely hung up on money/revenue only).<BR/><BR/>As someone who rose through the ranks from entry level to senior management, you have to carve your own path and not take no for an answer....from your clients, the media or your boss. It should be part of the challenge.....respect your environment and surroundings (i.e. relationships whether political or other), but figure out your own way to do things.<BR/><BR/>If a junior staffer wants to attend a conference but their boss doesn't see a clear revenue line/bill back to the client, the staffer should set an example and go to the event on their own time. That demonstrates commitment to better yourself and the agency, despite your bosses shortcomings. That is the sort of action that lends itself to building a reputation within your agency, and the industry at large.<BR/><BR/>I left agency life in March of 2007 for this very reason. I was tired of old thinking and the politics that accompanied it. I'd rather strike out on my own and build my own reputation, instead of that of an agency who's thinking I may not agree with.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-36551239271865906482008-03-19T13:48:00.000-07:002008-03-19T13:48:00.000-07:00JeremyVery interesting/insightful post. As I read...Jeremy<BR/><BR/>Very interesting/insightful post. <BR/><BR/>As I read through the article I found myself thinking that it sounded more like a community manager vs. typical PR. Thoughts? Where do the two overlap and intersect? <BR/><BR/>- KristaAnonymousnoreply@blogger.com