tag:blogger.com,1999:blog-5540166.post5288916705295157182..comments2024-03-28T13:34:39.165-07:00Comments on @jspepper: CommunityNext This SaturdayJeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5540166.post-16559624446475041102007-02-12T21:56:00.000-08:002007-02-12T21:56:00.000-08:00Katherine, yes, you do want to market to the commu...Katherine, yes, you do want to market to the communities that should be interested in your products (and they might now know about them - or that they are even interested).<BR/><BR/>But, the twist is that while it is faster to reach new communities online, it still takes time to build communities. The big ones at the conference did not become big overnight, but over a year or two. Plus, you don't necessarily need to build but reach out to existing communities.<BR/><BR/>And, I do think the large corporations are embracing social, online communities. But, they have more to lose and need to sell these into the C-suite. Large corporations tend to be more careful, while start-ups have nothing to lose.Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-69315290268876210732007-02-12T20:49:00.000-08:002007-02-12T20:49:00.000-08:00It seems so simple that a company who would like t...It seems so simple that a company who would like to market a product would want to reach their community or target population in the most efficient manner. Now that the Internet and social media have made it much easier to reach a large quantity of people in a short amount of time, shouldn't all organizations be jumping at the chance to build online communities and participate in them? <BR/><BR/> I understand that some people may be stuck in a routine of doing business in a certain way, but isn't a business successful because of its willingness to adapt and change? I don't know of too many examples of companies succeeding who have refused to embrace new technology. <BR/><BR/>Why do you think that many large corporations and organizations aren't willing to commit themselves to the online community? Is it based on unawareness, or unwillingness to change?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-13600177994627843762007-02-09T17:55:00.000-08:002007-02-09T17:55:00.000-08:00Can you ask how they feel about deleting comments?...Can you ask how they feel about deleting comments? :PDavid Binkowskihttps://www.blogger.com/profile/02777795633406727803noreply@blogger.com