tag:blogger.com,1999:blog-5540166.post3367951470515524696..comments2024-03-18T19:31:17.803-07:00Comments on @jspepper: YAWN: WSJ’s "New" Embargo RulesJeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5540166.post-19173794407198532092009-09-07T18:10:05.106-07:002009-09-07T18:10:05.106-07:00@Robert - Thanks. And, yes, it has always been tru...@Robert - Thanks. And, yes, it has always been true, but PR 2.0 makes it so much easier to say that it's all dead, and this is the new way ... and that's a bunch of bullshit.<br /><br />@Ann Marie - LOL, well, reporters sometimes just get lazy like PR people, huh? I've been burnt, all good PR people have been burnt, but it happens. But it has to be news, and so few people get that.<br /><br />@PRGully - thanks! Yes, we've all learned it the hard way, and a friend learned it REALLY the hard way recently with the WSJ. But, I also wasn't surprised beyond the journalist breaking a verbal embargo, and laughing about it. But news is news, and it IS a race. Give it to a few people early, but not TOO early, was always the advice I got. Or just let them run with it.<br /><br />@TomForemski - there ARE still exclusives, but all of this is relationship based and always has been.Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-24171598650685248402009-08-21T09:17:33.991-07:002009-08-21T09:17:33.991-07:00Yes, the embargo has been dead for a long time. Th...Yes, the embargo has been dead for a long time. There's other ways of handling news distribution, as you've rightly pointed out...TomForemskihttps://www.blogger.com/profile/00047023331999932762noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-72716191088743403002009-08-09T09:56:11.028-07:002009-08-09T09:56:11.028-07:00Great points here Jeremy and I don't disagree ...Great points here Jeremy and I don't disagree with any of it.<br /><br />For those of us in the PR/media relations game that consider ourselves true professionals, the embargo has always been understood for what it is. It's always been about establishing relationships with journos. You do that through hard work and mutual discussions with the people covering you or your company/client. <br /><br />In today's competitive environment, news organizations or bloggers can't sit back as others break the story. The news that the WSJ would no longer honor an embargo is ho-hum. It's always been at the discretion of the writer anyway. I learned that the hard way early in my career.<br /><br />Thanks for the thoughts and discussion.prgullyhttp://www.scottgulbransen.comnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-49867236970117784642009-08-06T10:54:08.867-07:002009-08-06T10:54:08.867-07:00To your point, there are legitimate reasons to hol...To your point, there are legitimate reasons to hold news and then there are marketing-driven reasons which should really mean nothing to a reporter. I'm surprised by how rarely I get asked the obvious question, "Why are you asking me to sit on this until XX date?"Ann Mariehttps://www.blogger.com/profile/18269329487616882166noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-84863199828663117882009-08-05T21:02:52.394-07:002009-08-05T21:02:52.394-07:00Good post, Jeremy. Re: the embargo and everything...Good post, Jeremy. Re: the embargo and everything else PR - relationships will rule out in the end. But, gee ... hasn't that always been true?Roberthttps://www.blogger.com/profile/08317050159888690263noreply@blogger.com