tag:blogger.com,1999:blog-5540166.post113582048584603331..comments2024-03-28T10:44:01.308-07:00Comments on @jspepper: The PR Issue Behind Alaska Airlines DecompressionJeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-5540166.post-1136357449076514862006-01-03T22:50:00.000-08:002006-01-03T22:50:00.000-08:00I'm doing an interview tomorrow for our podcast wi...I'm doing an interview tomorrow for our podcast with an attorney who specializes in these areas to talk about legal issues surrounding this case. <BR/><BR/>If any of you have questions for him, please post them in the comments section of our <A HREF="http://blogbusinesssummit.com/2006/01/respondeat_supe.htm" REL="nofollow">post on the subject.</A><BR/><BR/>Thanks!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1136326647060126032006-01-03T14:17:00.000-08:002006-01-03T14:17:00.000-08:00Great points. But can one really enforce a bloggin...Great points. But can one really enforce a blogging policy? The US military can barely do it, and it's fair to assume they have more control over their ranks than the average corporation.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1136314538609943072006-01-03T10:55:00.000-08:002006-01-03T10:55:00.000-08:00We're still jumping to the conclusion that AA empl...We're still jumping to the conclusion that AA employees - and not hackers pretending to be AA employees - posted these comments. As I understand it, an IP address isn't that hard to fake.<BR/><BR/>But apart from that, I think the main issue here is that some corners of the blogosphere have run with the idea that Alaska is somehow conducting an official PR campaign in the blogosphere by posting nasty comments on a blog belonging to a person who was traumatized in an accident involving one of their aircraft. That's just bunkum and it's good to see that Jeremy knows it.<BR/><BR/>Yes, Alaska needs to have a clearer blogging policy in place for it's employees - but whether or not they enter the blogosphere is a decision that they're going to make based on a larger number of factorsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1136259117225666622006-01-02T19:31:00.000-08:002006-01-02T19:31:00.000-08:00The attitude and behavior of the employees is no d...The attitude and behavior of the employees is no different than it was years ago when I was in the newsroom.<BR/><BR/>The difference is that the workers sometimes had the savvy to call from cell phones or send nasty e-mails from untracable Hotmail accounts. The majority of today's "non-PR sensitive" employees at most firms have no idea their anonymous blog comments are so easy tracable.<BR/><BR/>Even worse -- the electronic trail is just as permanent as it is easy to follow.<BR/><BR/>In my PR-sensitivity training, I preach non-engagement... this will become my new textbook example about laying low. Thanks Jeremy...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135951174739868682005-12-30T05:59:00.000-08:002005-12-30T05:59:00.000-08:00Companies should have clear guidelines about blogg...Companies should have clear guidelines about blogging, who talks to the press etc... but in the context of employee blogs a little disclaimer like "The postings on this site are my own and don’t necessarily represent my employer’s positions, strategies or opinions." goes a long way with regards to protect the company. <BR/><BR/>With regards to blogging policies, the best thing to do is to have them written down by the employees themselves (via a wiki ?) so that they are involved in the process... Most of the time simple and good basic rules are the result. (Even after legal reviews them ;-)<BR/><BR/>With regards to the Alaska Airlines incident... There I see this debate flaring up again on "hey you deleted a comment, hey you changed a reply"... I saw the same reaction during the Les Blogs conference in Paris and was amazed how strongly other bloggers reacted to "deleting a comment". To me it is simple; my blog is my property, if you are rude/obnoxious, racist etc.. you get deleted.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135942576705700492005-12-30T03:36:00.000-08:002005-12-30T03:36:00.000-08:00Ping (- pretend trackback for Blogger purposes)htt...Ping (- pretend trackback for Blogger purposes)<BR/><BR/>http://www.reputationplus.com/2005/12/alaska_airlines.html<BR/><BR/>"If your company is big enough and ugly enough to need a policy which specifically prevents employees from talking directly to the press (without prior clearance from the communications dept) then the same goes for blogs.<BR/><BR/>Treat blogs as internationally published media. And require your employees to get clearance before they talk about your company or anything to do with the company, even anonymously. Otherwise, they face disciplinary procedures."Neil MacLeanhttps://www.blogger.com/profile/06470880723223027187noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135934994332803452005-12-30T01:29:00.000-08:002005-12-30T01:29:00.000-08:00These posts were "not smart." More on my blog at h...These posts were "not smart." More on my blog at http://scobleizer.wordpress.com/2005/12/30/alaska-employees-not-posting-smart/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135928165377223982005-12-29T23:36:00.000-08:002005-12-29T23:36:00.000-08:00Jeremy: Good post and discussion.I think "New PR" ...Jeremy: Good post and discussion.<BR/><BR/>I think "New PR" may be the wrong duty for Wong Doody. They need a different duty that they understand better; that would be the right duty for Wong Doody.<BR/><BR/>Alaska Airlines: hire Jeremy.Scott Baradellhttps://www.blogger.com/profile/04137057925586819535noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135893425836094942005-12-29T13:57:00.000-08:002005-12-29T13:57:00.000-08:00I think its not just a matter of publishing a blog...I think its not just a matter of publishing a blogging comment policy but also providing training to employees. Every company has policies but how often do they get overlooked in the dusty handbook. It takes executive support and emphasis to make people take notice.John_Casshttps://www.blogger.com/profile/06879960964396128190noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135862961969513112005-12-29T05:29:00.000-08:002005-12-29T05:29:00.000-08:00Poynter's Paul Grabowicz had a piece about how var...Poynter's Paul Grabowicz had a piece about how various Seattle-area media outlets picked up on Hermann's pix and a video from a Damon Zwicker.<BR/>As part of a corporate blogging policy, as you note, this does reinforce the importance of a company-wide, internal communications policy and program. <BR/>All employees need to be aware of not what only the company is doing in marketing and comms., but how each employee plays a key role in that effort. It can be simply word of mouth to a neighbor, or via blogs.<BR/>I hope companies start to as much emphasis on internal comms. as they do for external comms.<BR/>--MikeMike Driehorsthttps://www.blogger.com/profile/10531542388191234247noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135837481069533392005-12-28T22:24:00.000-08:002005-12-28T22:24:00.000-08:00Welcome back!Indeed this is the main PR story. Cl...Welcome back!<BR/><BR/>Indeed this is the main PR story. Clearly they also need to learn how to get into the conversation quickly and professionally. As you say, a blog policy would go a long way to doing this, but they also need a Social Media communication strategy. Which means they already need to be out there with some key relationships so that they can tell their story and answer questions. What about a silent blog that goes live in a crisis? Along with well-formed relationships through several corporate bloggers?<BR/><BR/>And, this does relate directly to the "citizen journalism train." As the media start to look to the blogosphere for more information (as you personally know they have), this issue will be key to those relationships with the "legacy" media.Kami Huysehttps://www.blogger.com/profile/13163475642992019069noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135828649783406632005-12-28T19:57:00.000-08:002005-12-28T19:57:00.000-08:00Thanks Robert - that's my job ;) BTW, the room off...Thanks Robert - that's my job ;) BTW, the room offer at CES is still up, but I get to drag you to a client dinner and/or their booths.<BR/><BR/>Aldon, according to the <A HREF="http://www.odwyerpr.com" REL="nofollow">O'Dwyer Database</A>, Alaska's PR firm is <A HREF="http://www.wongdoody.com/clientlist.asp?id=2" REL="nofollow">Wong Doody</A>, or at least for advertising and marketing. <BR/><BR/>And, yes, I am open to discussions with Alaska. :)Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135826714765505892005-12-28T19:25:00.000-08:002005-12-28T19:25:00.000-08:00Jeremy, I think you are the only PR blogger I've s...Jeremy, I think you are the only PR blogger I've seen that grasped the real PR lesson here. Congrats!Roberthttps://www.blogger.com/profile/08317050159888690263noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1135825479652689232005-12-28T19:04:00.000-08:002005-12-28T19:04:00.000-08:00I think you are right to focus on the PR aspects o...I think you are right to focus on the PR aspects of this. The whole incident, particularly the way it is dealt with in the blogosphere has 'future B-school case study' written all over it.<BR/><BR/>I look forward to seeing what PR/blogger types have to say about it.<BR/><BR/>I don't know which PR firm Alaska Airlines uses, but if I were them I'ld sure be looking for a PR firm that was blog savvy.Aldon Hyneshttps://www.blogger.com/profile/00527868669926331034noreply@blogger.com