tag:blogger.com,1999:blog-5540166.post112844742984666154..comments2024-03-28T13:34:39.165-07:00Comments on @jspepper: Ketchum's Blog LaunchesJeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5540166.post-1129565906244284972005-10-17T09:18:00.000-07:002005-10-17T09:18:00.000-07:00Ketchum is a leader in the public relations indust...Ketchum is a leader in the public relations industry. As a student, Ketchum is the firm that marks the pinnacle of a public relations career. For this reason, the firm is looked upon with an extra critical eye by its competitors. Global PR Blog Week did not represent all of the public relations firms in the world or even the United States. However, it is Ketchum’s lack of participation that is a let down. <BR/><BR/>The way I see it, the situation is very similar to that of my best friend’s dad, whom served as CEO of one of the largest banks in the South. At his level, the community and his colleagues expected more from him than any other employee at that bank. Every time I went over to her house, her father was working on some sort of philanthropy project, taping commercials for United Way or fundraising for the renovation of local landmarks. At some point, I feel like giving back to the community and to his profession became part of his job expectations. <BR/><BR/>This is how I feel about Ketchum. At some point, it is assumed that the company will give back. When they fail to do so, they are looked upon unfavorably. Yes, I am sure they are very busy and maybe Global PR Blog week and blogging in general is not at the utmost importance, but as a market leader, they are expected to participate. <BR/><BR/>Furthermore, as PR professionals begin to believe that blogging is an entirely new and important element in the field, Ketchum’s failure to properly jump on the bandwagon will be detrimental to the firm’s name and credibility within the profession.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1128653692729051332005-10-06T19:54:00.000-07:002005-10-06T19:54:00.000-07:00No rebranding campaign, I admit it. But, I will po...No rebranding campaign, I admit it. But, I will post about it tonight.Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1128653548754383512005-10-06T19:52:00.000-07:002005-10-06T19:52:00.000-07:00Oh, and Jeremy: Did you change the name of the blo...Oh, and Jeremy: Did you change the name of the blog to "POP! PR Jots"? I'll update my blogroll. (Where was your re-branding campaign?);)Scott Baradellhttps://www.blogger.com/profile/04137057925586819535noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1128653323252395012005-10-06T19:48:00.000-07:002005-10-06T19:48:00.000-07:00As with any corporate venture, it's all about buy-...As with any corporate venture, it's all about buy-in -- what level of buy-in do you have from the senior leadership? The differences in quality and relevance between this blog and Edelman's is pretty clear, and I think that's the difference.Scott Baradellhttps://www.blogger.com/profile/04137057925586819535noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1128457607347814022005-10-04T13:26:00.000-07:002005-10-04T13:26:00.000-07:00Maybe I'm just stupid but the navigation leaves a ...Maybe I'm just stupid but the navigation leaves a lot to be desired too. There seems to be no main page so you have to click on each individual post to read more.<BR/><BR/>As I recently commented at Phil Gomes' blog, I'm not a big fan of PR firms, who put up a semblance of a blog, which is treated as an afterthought and adds no value just so they can say they "Get It" to clients and prospects.<BR/><BR/>Since Ketchum's blog is new I'll give them the benefit of the doubt....for now.Johnhttps://www.blogger.com/profile/01796594151960082757noreply@blogger.com