tag:blogger.com,1999:blog-5540166.post111531834646834773..comments2024-03-18T19:31:17.803-07:00Comments on @jspepper: Red Herring ... I mean Alarm:Clock says fire your PR firmCluelesstrain EditionJeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5540166.post-47990379530700191562007-05-20T16:12:00.000-07:002007-05-20T16:12:00.000-07:00Good one to read :)Deesha CommunicationsGood one to read :)<BR/><BR/><A HREF="http://www.deeshapr.com" REL="nofollow" TITLE="Leading PR Agency in India">Deesha Communications</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-63676175492228968672007-05-20T16:09:00.000-07:002007-05-20T16:09:00.000-07:00PR industry needs to change its existing perceptio...PR industry needs to change its existing perception. Industry has to create attention towards the technical part of PR rather than highlighting its media relations. Clients needs to be educated for better execution of any well planned PR campaign.<BR/><BR/><A HREF="http://www.deeshapr.com" REL="nofollow" TITLE="Leading PR Agency in India">Deesha Communications</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1116519645813963832005-05-19T09:20:00.000-07:002005-05-19T09:20:00.000-07:00I agree with John.The trend is as much visible in ...I agree with John.<BR/><BR/>The trend is as much visible in India.<BR/><BR/>Many of the Indian PR companies, especially the bigger ones, are becoming more prone to falling short of the promises they make when pitching for the accounts. This not only hurts the industry as a whole but also makes lives tougher for the smaller PR agencies trying to build up their profile.<BR/><BR/>The bigger agencies still manage to net new and gullible clients and when these clients get a little wiser, they leave the bigger agencies and give hell of a tough time to smaller agencies that have to do the clean-up act...<BR/><BR/><A HREF="http://www.rishu.com" REL="nofollow" TITLE="Rishu Monga">Rishu</A><BR/><A HREF="http://www.rishu.com/pr-consultant-india.htm" REL="nofollow" TITLE="PR Consultant India">PR Consultant India</A> & <A HREF="http://www.rishu.com/seo-expert-india.htm" REL="nofollow" TITLE="SEO Expert India">SEO Expert India</A><BR/><A HREF="http://www.creativizt.com" REL="nofollow" TITLE="Leading PR Agency India">Creativizt Communications</A><BR/><A HREF="http://www.creativatorz.com" REL="nofollow" TITLE="Web Designer India">Web Designer India</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1115733004852922982005-05-10T06:50:00.000-07:002005-05-10T06:50:00.000-07:00Robert:Sorry for the delay in responding ... I jus...Robert:<BR/><BR/>Sorry for the delay in responding ... I just now made it back to this post to read the remaining followups.<BR/><BR/>I realize after reviewing my original post that it may have sounded like gossip, but I did not intend to spread rumors.<BR/><BR/>I was trying to use a personal experience to show that there are PR firms out there built around a business model that is almost guaranteed to under-deliver, and that those firms are thriving.<BR/><BR/>We always assume -- incorrectly -- that any business that consistently under-delivers on its promise will fail. But that's usually not the case.<BR/><BR/>I think it's especially true in our profession, especially with firms that are media-relations heavy. The promise of big visibility is almost always a lie, except for a few exceptional clients that have a newsworthy product or service.<BR/><BR/>Your points are well-made, however. Next time I will be more careful in pointing fingers. - jwJohn Wagnerhttps://www.blogger.com/profile/10853134057404925636noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1115581720107496962005-05-08T12:48:00.000-07:002005-05-08T12:48:00.000-07:00Ah some great points by all sides. As an editor I ...Ah some great points by all sides. As an editor I have seen the best and the worst of publicists. Those who are like a dog on a bone -- and those who resemble poor Joe Pisarcik (famed Giant who dropped the ball against the Eagles). <BR/><BR/>In any event, aside from jeremy's points, also consider a firm's resources -- into databases like Nexsus-Lexus, ProfNet & access to analysts.<BR/><BR/>The bit about blogging however does not hold true in my world. Our magazine focuses on high-end contemporary design and we BEG the industry to comment -- they don't get it, they don't understand it and so they don't use it. (I welcome anyone who wishes to prove me wrong!!)<BR/><BR/>Personally I believe in an outside agency -- but I have very strict criteria -- which databases do they subscribe to? Do they understand blogging, webcasts, podcasts? How successful are they with speaker's bureau? And what 3 angles can they think of off the top of their heads about me business.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1115413639481950162005-05-06T14:07:00.000-07:002005-05-06T14:07:00.000-07:00Hi Anon,It depends on how large the in-house team ...Hi Anon,<BR/><BR/>It depends on how large the in-house team is for a start-up, but as you know, you cannot cover everything.<BR/><BR/>We can compare war stories all day, but when you have a good combination, the in-house person and agency working in tandem, as partners, it can work very well.Jeremyhttps://www.blogger.com/profile/17859194486093074401noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1115413305200683782005-05-06T14:01:00.000-07:002005-05-06T14:01:00.000-07:00I did PR inhouse for a start-up and I would defini...I did PR inhouse for a start-up and I would definitely recommend it as the way to go. There was no need for outside perspective. Come to think of it, maybe there was, but that didn't stop us from getting onto the Today show and Discover Channel, not to mention Time and the pub mentioned in your post, Red Herring. If the PR person is sharp, well informed and media savvy, it doesn't matter if he's inhouse or agency. Well, it does matter because with the Agency route there are hidden costs, unnecessary reports no one ever reads, sudden changes in the team, shockingly high bills and a cavernous gulf between what the agency promised you and what they delivered. Is that what start-ups really want to deal with?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1115345728894037082005-05-05T19:15:00.000-07:002005-05-05T19:15:00.000-07:00John, i'm really a bit surprised to see you make a...John, i'm really a bit surprised to see you make an unsubstantiated claim like that. Houston isn't that big of a city.<BR/><BR/>Your claim is also anecdotal (along with being unfounded and unprovable without evidence) and lends credence to those that see blogs as gossip pits.<BR/><BR/>alarm:clock's claims are also similarly tainted by being anecdotal and unfounded. Is this 'venting' day? I thought it was Cinco de Mayo?<BR/><BR/>Wait, maybe 'that' is what is contributing to this random venting we're seeing today. :grin:Roberthttps://www.blogger.com/profile/08317050159888690263noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1115344867678556182005-05-05T19:01:00.000-07:002005-05-05T19:01:00.000-07:00Jeremy:I don't disagree with your comments, but I ...Jeremy:<BR/><BR/>I don't disagree with your comments, but I also think there's more than a touch of truth in the original post.<BR/><BR/>Some PR firms -- many PR firms, actually -- aren't worth anywhere near the money they charge, and cause the entire industry to suffer.<BR/><BR/>In Houston, for example, there's a well-known firm that wins lots of business ... and then a few months later promptly loses most of it, while laughing as they deposit their money.<BR/><BR/>I cleaned up after them on many an occasion, and yet they are still in business and still winning new accounts ... amazingly so.<BR/><BR/>I think your points about boutiques are well made, because I believe many big firms are simply saddled with too much overhead to be cost-effective. But I can also see how many start-ups wind up getting rippped off and souring on the whole PR firm thing.John Wagnerhttps://www.blogger.com/profile/10853134057404925636noreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1115327792102775542005-05-05T14:16:00.000-07:002005-05-05T14:16:00.000-07:00Very well put Jeremy. I read that Alarm Clock post...Very well put Jeremy. I read that Alarm Clock post and was hoping for a good comeback - you came through. <BR/><BR/>One point that you mentioned sticks out in my head most - how in house is submerged in the culture and how having a team of PR people brainstorming ideas works better than in house. I couldnt agree more, we spend all day brainstorming for clients at my agency and always come up with out of the box ideas that in house may not have time to think of b/c they are always so swamped.Blakehttps://www.blogger.com/profile/05279217890274652822noreply@blogger.com